In the context of globalization，The international dissemination of geographical indications has become particularly critical。In order to broaden students’ international horizons and improve their professional skills，School of Language, Culture and Communication from October 9 to 12, 2024，Invite Hu Xinhua, Director of the Language Service Department of the National Intellectual Property Press, and Cao Qingqing, Director of the Geographical Indication Project，Hold a series of activities on international communication of geographical indications。Rich activity content，Includes expert lectures、Teaching、Enterprise visits and live broadcast，Aims to provide students with a comprehensive learning platform，In-depth expertise on geographical indications，And master the practical skills of new media operation。

October 9th morning，First, Director Hu Xinhua introduced the basic concepts of geographical indications to the students，Include its definition、Origin and importance in international trade。Through case analysis，Director Hu helped the students understand how geographical indications protect the product characteristics and traditional craftsmanship of a specific region。Continue，He gave an in-depth explanation of the geographical indication regulatory system at the international level，Including WTO TRIPS Agreement、EU protection regulations，And China’s legal framework。By comparing different m88 com live casino registerregulations，Students have a more comprehensive understanding of international geographical indication protection。Director Hu also shared how to enhance the market competitiveness of geographical indication products through brand building，And discussed its role in promoting regional economic development and achieving sustainable development。

In the next three days，Teacher Cao Qingqing gave a series of lectures and classes。PM on the 9th，She teaches students how to design communication scripts that attract international audiences，Emphasis on cultural sensitivity、Target market analysis and the importance of creative expression。morning on the 10th，Teacher Cao explained in detail the basic concepts and strategies of new media operations，Includes how to use traffic and tag algorithms to increase content exposure，And shared operational skills and best practice cases on different new media platforms。Afternoon on the 10th，She taught about photography、Tips for editing and producing high-quality short video content，Methods and methods of using live streaming to promote geographical indication products，How to locate the account，As well as on domestic and foreign new media platforms (such as Douyin、小红书、Video number、TikTok、Instagram、Facebook) operation strategy。

11th，Representatives of teachers and students of the college visited landmark enterprises in Lantian County and Jingyang County，Experienced personally the making process of Lantian Jade and Fu Brick m88 best betting websiteTea，In-depth understanding of how companies use new media platforms for brand promotion and product sales。

12th，The simulated live broadcast task pushed the event to a climax，Teacher Cao teaches students from script preparation to live broadcast skills，Provides comprehensive guidance。Students are divided into classes，Simulated live broadcast of geographical indication products of Shaanxi Province，The actual live broadcast of each group of operations on Douyin is at least 20 minutes，There are also classmates who are responsible for shooting and editing classic clips。

The series of lectures on geographical indication products not only provide students with a wealth of theoretical knowledge，Also improved their professional skills through vivid and rich practical operations，Laid a solid foundation for their future careers。We expect students to apply what they have learned to practical work，Contribute to the international dissemination of Chinese geographical indications。