August 31, 2020，A unique donation ceremony was held in Taipingbao Village, Taiping Town, Airport New Town, Xixian New District, Shaanxi。Assistant to the Dean of Xi’an Mingde Institute of Technology、Office director Zhi Xiao and relevant leaders of COFCO Coca-Cola Beverages (Shaanxi) Co., Ltd. jointly donated the "Xing Nai Nai" brand image design and related copyrights to Cui Shuxia, a new anchor and delivery expert who is affectionately called "Xing Nai Nai" by netizens. elder。The "Xing Nai Nai" brand image and e-commerce packaging design at this donation ceremony，It is the design team of the School of Art and Design of Xi'an Mingde Institute of Technology and COFCO Coca-Cola Beverages (Shaanxi) Co., Ltd.、Sina Shaanxi and other units jointly designed the e-commerce brand image design for "Grandma Xing"。

The design of this charity aid to farmers is in progress，Yi Yu Yong, School of Art and Design、The design team with teachers such as Wang Jiahao as the core led the students for one and a half months，Through extensive interviews and market research on similar brands，Combining the characteristics of rural e-commerce with m88 live casino gamesm88 online betting"Xing Nai Nai"，Finally completed the systematic construction of the "Xing Nai Nai" brand。Inject vitality into the development of local agricultural products e-commerce industry。Through this event，It also brings design teaching classroom into social practice，Involve students in understanding how to use design to serve society。At the same time, the School of Art and Design implements the “Integration of Industry and Education，The specific practice of “school-enterprise cooperation”。

This "Grandma Xing" brand image design activity is the spirit of the document spirit of Xi'an Mingde Institute of Technology in recent years to implement the Shaanxi Provincial Department of Education's "Notice on Implementing the Pairing of Hundreds of Colleges and Universities to Assist Hundreds of Counties to Effort the Province's Poverty Alleviation Work" One of the project assistance activities。The School of Art and Design combines existing advantages and resources，Charge ahead。In addition to this public welfare brand image design activity，We also formulated an art poverty alleviation work plan for the college’s targeted poverty alleviation in Ganquan County，Mainly related to cultural propaganda、Assistance in agricultural product packaging design and other aspects。At the same time, we will use the opportunity of practice in the three semesters of summer to organize teachers and students m88 live casino gamesto draw a cultural wall m88 live casino and sports bettingfor Ganquan Village，Received unanimous praise from the local government and villagers。

This time, COFCO Coca-Cola Shaanxi is working with COFCO Coca-Cola Shaanxi to provide targeted design assistance for the e-commerce celebrity "Grandma Xing" in Airport New City, Xixian New District，Teachers and students of the School of Art and Design are deeply studying and understanding the spirit of the 19th National Congress of the Communist Party of China，The fight against poverty has entered a decisive sprint period，Implementing the goal of “resolutely winning the battle against poverty”，Strive to be the vanguard and advance team in our hospital’s poverty alleviation work。