The afternoon of September 25, 2024，The "Xi'an Digital Content Industry Release Conference and the Xi'an Future Digital Content Industry Research Institute Unveiling Ceremony" was grandly held in the Cultural and Creative Town of Xixian New District。Leader of Xi’an Data Bureau，Leader of the Party Working Committee of Xixian New District、More than fifty expert representatives from universities and research institute partners、More than a hundred industry elites including ecological partners participated in this event。Lei Yu, Secretary of the Party Committee and Vice President of Administration of the School of Art and Design of Xi'an Mingde Institute of Technology, was invited to attend the press conference。

Meeting，Xie Fei, Chairman of Xi’an Digital Content Industry Research Institute, focuses on the digital content industry，In-depth study of cultural tourism、Education、Entertainment、Government Affairs、Speech on future trends in marketing and other fields。Cao Wenhua, the person in charge of the base said，Currently, the base has cooperated with 22 scenic spots in the province、Museum、Government units signed a cooperation agreement，Co-design XR film project、23 projects m88 best betting websiteincluding “Micro-Short Drama +” project and IP digital creation project，Total investment is 1.500 million yuan。

Promoting the integrated development of digital technology and cultural industry、Driven by innovation，Xi’an Digital Content Industry Research Institute has officially signed strategic cooperation agreements with four companies including Shaanxi Xixian Cultural Tourism Group，At the same time, we have reached cooperation agreements with fifteen universities and colleges including Xi’an University of Technology，The signing of these cooperation agreements not only laid the foundation for the vigorous development of Xi'an's digital content industry，Also to promote Shaanxi regional culture、The deep integration of tourism and digital economy provides strong support。

Subsequently，Participants discussed and exchanged ideas on the development and construction of digital content in universities。Lei Yu, Secretary of the Party Committee and Vice President of Administration of the School of Art and Design, introduced the current status of the professional development of the School，As well as the achievements of various majors in digital content development and talent cultivation，And expressed that they will actively respond to the country’s call to accelerate the development of the digital economy，Committed to diversified curriculum and practical teaching，Cultivation of high-quality talents with innovative thinking and practical m88 best betting websiteability。Meanwhile，The School of Art and Design discussed further cooperation matters with a number of participating digital content companies，Explore educational resources together、In-depth cooperation in the construction of internship bases and scientific research projects。Through school-enterprise linkage，Promote companies to provide more practical opportunities for students，Improve students’ employment competitiveness！

This conference contributed wisdom and strength to promoting the development of Shaanxi’s digital economy。The School of Art and Design will take this conference as an opportunity，Continue to uphold the "innovation-driven principle"、The concept of win-win cooperation，Strengthen in-depth cooperation with the digital content industry，Actively build an endogenous cycle of the digital content industry，Realizing the development of the digital content industry and the cultivation of college talents at the same frequency。