To deepen the integration of industry and education，Helping students improve their practical abilities and digital literacy，Achieve precise matching and docking of industrial demand and talent supply，The School of Economics and Management and Merrill Lynch Data Technology Co., Ltd. (hereinafter referred to as "Merrill Lynch Data") conducted a two-week practical training teaching for 2023 grade marketing students from September 9th to 20th。

The practical training content focuses on the marketing major "based on big data、The characteristics of popularization and application of cloud computing and AI technology，"New Media Operations" and "Digital Marketing" professional direction，Innovative teaching model with company visits + cognitive lectures + project practice，Helping students make initial connections with industry，Enabling students to adapt to the needs of the digital economy、Innovative with digital literacy、High-quality marketing management talents。

m88 online sports betting app。Students visited enterprises under the leadership of professional teacher Huang Jie，Li Jing from Merrill Lynch Data Industry-Education Integration Division led the students to visit the corporate office environment and the "Foresight Intelligent Manufacturing" exhibition hall，Close contact with big data companies，Students have a clearer understanding of mastering big data technology in today’s era、The importance of cultivating data thinking。Subsequently，Mr. Jenny, the senior consultant of the Merrill Lynch Data Industry-Education Integration Division, brought the students a topic sharing on "The Digital Intelligence Era and Talent Demand"，Teacher Zhan shared through case studies in different industry scenarios，Shows how cutting-edge technologies such as big data are reshaping various industries in unprecedented ways，Detailed introduction to the strong market demand for data thinking talents and the diversified skill requirements for different positions。

Project practice, inspiring data thinking。Practical session，Members of each group are based on their interests and intentions，Choose one project each from 5 marketing big data analysis projects and 5 business data analysis decision-making projects to combine，This process is designed to stimulate students’ inner drive，Ensure enthusiasm and dedication to learning。The entire project implementation process will be guided by a senior data analyst at Merrill Lynch Data，Cover case background、Analysis ideas、Data understanding and processing、Indicator selection and page design、Key aspects such as page development and beautification，Ensure seamless connection between theory and practice。

Craft defense, empowering career development。Camp defense session，Students simulated corporate project results reporting scenarios，Presented in PPT、Oral explanations and Q&A interactions，presents their project analysis process、Data analysis ideas and solutions to business problems，Reasonable division of labor among team members，Tested students’ ability to comprehensively apply the knowledge they have learned，Comprehensive examination of personal expression ability、Logical thinking ability、Teamwork spirit and project management skills，Laid a solid foundation for their future careers。

This practical training is a deepening of the practical teaching of marketing major，Future，The marketing major will continue to explore new models and new ideas of "integration of industry and education"，Based on industrial practice，Innovative in the era of digital economy、Application type、The goal is to supply high-quality talents，Focus on industry employment needs，Contribute the wisdom and strength of Matilda Institute of Technology to high-quality digital transformation of the local economy。