To deepen the reform of education and teaching，Exploring new models of school-enterprise cooperation，Learn more about the new talent needs of employers，Making art and design professional settings more adaptable to market demand，Achieving precise school running，Afternoon of December 6，Dong Hao, Deputy Secretary of the School Party Committee，Dean Gou Bingchen, School of Art and Design、Lei Yu, Secretary of the Party Committee and Vice President of Administration, and Zhang Mengchu, teacher of the School of General Education, went to Yongxingfang for in-depth exchanges on school-enterprise cooperation。

Yongxingfang is the intangible cultural heritage base of Shaanxi Province，Follow historical folk customs，Inheriting the long-standing traditional folk art of shadow puppetry and paper-cutting，Mainly composed of Guanzhong archways and traditional folk buildings，Shows the folk style and historical life atmosphere of Chang'an City，Gathers special delicacies from various places in Shaanxi and many provincial intangible cultural heritages。Tourists after tasting delicious food，You can also visit the most unique handicraft folk skills performance，Feel the style of Tangcheng 108 Square。

Dong Hao, deputy secretary of the school party committee, and his delegation first visited Wei Wenzhu, the leader of the Weishi Shadow Puppet Society of Hua County, a national intangible cultural heritage。Huaxian Shadow Puppet Weishi Shadow Puppet Society was established in 1970，Currently composed of 5 veteran artists with an average age of 70 and m88 slot machine casino1 m88 online sports betting appyoung actor aged 23。The current band performs daily in Yongxingfang, Xi'an，8 performances per day，The cumulative number of performances has reached more than tens of thousands。Performances for friends from all over the country to many countries around the world。I was lucky enough to watch the performance of "The Knife Cuts Han Tianhua" performed by Team Leader Wei this time，The wonderful shadow puppet praise makes people couldn’t help but applaud。

Subsequently，We had a discussion and in-depth exchanges with Duan Xiaoyu, general manager of Xi'an Yongxingfang Cultural Development Co., Ltd., on school-enterprise cooperation。Dong Hao, deputy secretary of the school party committee, first introduced the school’s general situation to General Manager Duan Xiaoyu，Dean Gou Bingchen introduced the professional features of the School of Art and Design、Teaching situation and employment situation of various majors in recent years。General Manager Duan Xiaoyu highly praised our school’s good reputation in society in recent years，Indicated that he has a better understanding of the talent training situation of our school，The professional setting of our college has strong traditional cultural pertinence，Able to serve Xi’an’s economic development more accurately，Providing talents for the cultural industry。Both parties also jointly develop cultural and creative products、Co-planning and curating、Discussed and exchanged views on curriculum co-construction and other aspects。

final，General Manager Duan Xiaoyu led the school m88 live casino and sports m88 best betting websitebettinggroup to visit the People’s Daily Cultural and Creative Experience Center jointly built by Yongxingfang and People’s Daily。People’s Daily Cultural Creation uses its own media communication advantages and strong social credibility and the national influence of Yongxingfang’s intangible cultural heritage brand IP、Combining the innovation and regeneration capabilities of excellent traditional culture，Work together to promote the cross-border integration of intangible cultural heritage creative brands，Let traditional brands gain new vitality，It also provides new ideas for the college to cultivate cultural and creative talents。

This exchange，Not only builds a communication bridge between schools and cultural industries，Promote both schools and enterprises to leverage the advantages of both parties、Interpenetration、Two-way intervention、Resource interoperability、Co-cultivate skilled talents，Provide more platforms and opportunities for teachers and students，And it has laid the foundation for the next step of jointly building a school-enterprise practical training base and other series of cooperative education plans。