Xi'an Mingde Institute of Technology is a full-time private higher education institution approved by the Ministry of Education。Formerly known as Mingde College of Northwestern Polytechnical University (undergraduate independent college)，Organized by Northwestern Polytechnical University。As the first batch of independent colleges in Shaanxi Province that have passed the evaluation and assessment by the Ministry of Education，Yu2020Year3The institute was renamed as Xi'an Mingde Institute of Technology.

The school recruits students nationwide，Belongs to the second batch of colleges and universities in Shaanxi Province。Campus land1035.14mu, school building area26.63Ten thousand square meters.

The school relies on the abundant educational resources of Northwestern Polytechnical University，Adhere to work-oriented，Scripture、tube、文、Coordinated development of arts，Highlight new engineering subjects、Integration of industry and education under the background of new liberal arts。Owned32Undergraduate majors,14Higher vocational (junior college) majors, currently enrolled students are nearly1.2More than ten thousand people.

●School motto: Mingde, People-Friendly, Perfection.

●School philosophy: Putting students first，Putting on educating people，Teachers first，Putting responsibility first。

●School spirit: hard work、Reform and Innovation、Pursue excellence、Building first-class。

●School goal: building distinctive features，Responsible、Responsible、A high-level application-oriented university with feelings。

●School positioning: based in Shaanxi、Region-oriented，Develop high-quality undergraduate education，Work-oriented，Scripture、tube、文、Coordinated development of arts，Outstanding advantages and features，Cultivation of outstanding high-quality applied talents。

The school currently has a total of13Second-level colleges，The School of Art and Design has Broadcasting and Hosting Arts、Visual communication design、Product Design、Digital Media Art and Industrial Design5majors。The School of Art and Design has an excellent teaching staff，Good teaching、Experimental and internship conditions。Teaching management work is standardized and orderly，Talent training model is in line with the market，Outstanding Features。Rich practical teaching resources，Graduates are well received by employers。

2021The school recruits broadcasting and hosting arts (international flight attendant direction、News hosting direction、Film and television director direction)、Product design (industrial product design direction、Cultural and creative product design direction)、Visual communication design (advertising and graphic design direction、Cultural creativity and planning direction)、Digital media art (Digital imaging and digital media communication direction、Digital media design and interaction direction）4Undergraduate students majoring in art and advertising art design (illustration design direction、UIDesign direction)1A vocational college (junior college) student majoring in art.

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Broadcasting and Hosting Arts Major

（Broadcasting and Hosting）

(International flight attendant direction、News hosting direction、Film and television director direction)

Professional features: The Broadcasting and Hosting Arts major has a well-structured team、Excellent quality、Full-time and part-time job、Experts and professors are leaders，High-level teaching team with young and middle-aged teachers as the backbone。With Baidu、Youku Video、iQiyi Video、HimalayaFM、Shaanxi Radio and Television Station、Western Movie Channel、Xi’an Educational Television、Shaanxi Nanhang International Culture and Art Development Co., Ltd., etc.20Yujia unit serves as a school-enterprise cooperation base,2017Co-established "Himalaya Anchor Academy" with Himalaya,2019Co-established "Baidu Omnimedia Innovation Talent Experimental Class" with Baidu。《 published by China Alumni Association Network2018Annual Ranking of Colleges and Universities Majoring in Broadcasting and Hosting Arts》，This major ranks first among all independent colleges in the country9Name;2014was awarded the title of "Shaanxi Provincial Broadcasting and Hosting Art Talent Training Model Innovation Experimental Zone" by the Shaanxi Provincial Department of Education。Students in this major have participated in various competitions at or above the school level and achieved excellent results in recent years，Won the national competition award40Remaining items, provincial competition awards80remainder。Students on CCTV over the years、Central People's Broadcasting Station、Beijing TV、Shaanxi TV、Sichuan TV Station、Henan TV and other media and China Eastern Airlines international routes、China Southern Airlines International Routes、Hainan Airlines International Routes、Xiamen Airlines、Capital Airlines、Internship and employment at Shenzhen Airlines and many other airlines。

Training goal: Broadcasting、Film and television and other electronic media、Civil aviation and related departments，Cultivating students with journalism skills、Communication、Radio and Television Science、Knowledge and ability in multiple disciplines such as broadcasting and hosting arts; possess standard Mandarin pronunciation，Oral and written expression skills，On-site and in front of camera interviews and reports and radio and television program planning、Ability to comment and analyze; capable of interviewing、Director、m88 online sports bettingBroadcast、Host programs and shoot and record、Application-oriented talents such as program post-production capabilities。

In accordance with the image and quality requirements of my country’s civil aviation enterprises for flight attendants and the specific regulations of the Ministry of Education on the training of undergraduate art talents，Establish a "thick culture、Strong ability、The talent cultivation concept of “Building Elites”，By strengthening the combination of teaching and practice，Cultivate students with good language expression skills in Chinese and English、Strong aviation knowledge and civil aviation service skills、Be able to quickly adapt to civil aviation service work and become the backbone of flight attendants。

Main course: Introduction to Broadcasting、Broadcast language expression、Radio and television broadcasting and hosting、News interviewing and writing、TV camera、Reporter interviews and reports、Business event planning and hosting、Film and television dubbing and acting、Film and television post-production、Introduction to International Aviation、Cabin Announcement Art (Bilingual)、International flight attendant professional image、Cabin service skills、Cabin emergency response, etc.。

Professional direction: International flight attendant、News hosting direction、Film and television director direction。

Career orientation:

International flight attendant direction: graduates can work internationally、Major domestic airlines、Working as a flight attendant at the airport、Broadcaster、VIP Department、Check-in、VIPVIP lounge and other service management work。Can also engage in international cruises、Foreign affairs reception for foreign-funded enterprises and other units、Secretary、Personnel and other management and practical work。

News hosting direction: graduates can work in new media、Radio stations at all levels、TV station、Enterprises and institutions、Various cultural departments engaged in broadcasting、Broadcasting of TV news programs、Interview、Comments、Work as a reporter on camera and a spokesperson in related fields。

Film and television director direction: graduates can work in various radio stations at all levels、TV stations and film studios、Film and television production companies and related units engaged in new media、Radio and Television Broadcasting and Programming、Production、Editing and hosting work。Can also be engaged in the planning of other various activities、Host and manage work。

Study   System: four years

Degree awarded: Bachelor of Arts

Design major

(Product Design Major、Visual Communication Design Major、Digital Media Arts Major)

 （Product Design & Visual Communication Design& Digital Media Art）

Professional introduction: The design major relies on the superior teaching resources of Northwestern Polytechnical University’s art and design education，Vice President of China Industrial Design Association、Professor Yu Suihuai, deputy chairman of the Industrial Design Professional Teaching Steering Committee of the Ministry of Education, is the core of the teaching team，Formulated "driven by market demand"，Practice "general education+Professional Education+Talent training model under industry orientation。With design thinking、Design Research、Design Management、Design creativity、Design expression is the main teaching content，Attach importance to students’ comprehensive humanistic quality education and the cultivation of design innovation capabilities。Insist on being driven by market demand、Employment-oriented，With the goal of cultivating high-quality applied design talents with innovative spirit and practical ability。Attach importance to students’ innovative design practice，Relying on Industrial Design Institute of Northwestern Polytechnical University、Nantong Industrial Design Institute of Northwestern Polytechnical University，And the Yangtze River Delta、Many school-enterprise cooperation enterprises in the Pearl River Delta，Internship for students、Provide a good environment and opportunities for practice and employment。In addition，Design majors are also related to the UK、Many institutions in Germany and other countries have established teaching exchange relationships，Provides a good international exchange platform for students to study and further their studies abroad。

Product Design Major

（Product Design）

（Industrial product design direction、Cultural and creative product design direction)

Cultivation goal: to cultivate solid basic knowledge of design、Good design thinking and innovative practice spirit，Taking into consideration both Chinese traditional culture and international design trends，Have product design and planning capabilities、Cultural and creative design capabilities、Senior product design talents with product design performance and design management capabilities。

Product design major is a design discipline belonging to the art category，Students are art candidates。Combined with Xi’an Mingde Institute of Technology’s new engineering applied talent training positioning，Product design major starts from the basic goal of cultivating applied talents，Combining social development and talent needs，Cultivating a solid foundation in basic theory、Outstanding practical ability，Applied professional design talents who are qualified for creative design work，Focus on practical design training、Design Thinking、Cultivation of expression ability and independent design innovation ability，Establish two professional directions: industrial product design and cultural and creative product design。

Industrial product design career orientation: product design-oriented、Product Marketing、Product Design Management、Product Design Education、Visual communication design and other industries。Graduates can work in enterprises、Design companies and scientific research institutes engage in product planning、Market and user m88 online sports bettingresearch、Product planning and analysis、Design creativity and expression work。

Main Course: Design Sketching、Design Drawing、Basics of styling、Introduction to Design、Design History、Chinese traditional culture、Photography、Product design performance、Design Drawing、Graphic Design、Design Thinking and Methods、Design materials and processes、Ergonomics、Computer-aided design、Product Innovation Design、UIDesign, service design, etc.

Cultural and creative product design career orientation: for the emerging cultural and tourism service industries，Graduates can engage in cultural and creative product design、Cultural and tourism planning and design、Brand creative planning、Development of tourist souvenirs、Cultural Trade and Investment、International cultural exchange and planning、Management and cultural investment consulting work。

Main Course: Design Sketching、Design Drawing、Principle of composition、Introduction to Design、Design History、Chinese traditional culture、Photography、Product design performance、Product form and semantic design、Graphic Design、Traditional appliance design、VIDesign,Design materials and processes、Packaging Design、Ergonomics、Computer-aided design、Cultural and creative product design、Design thinking and methods, etc.。

Study   System: four years

Degree awarded: Bachelor of Arts

Visual Communication Design Major

  （Visual Communication Design）

(Advertising and graphic design direction、Cultural creativity and planning direction)

Training goals: This major relies on the strong teaching resources of the Industrial Design Department of Northwestern Polytechnical University,Formulated "driven by market demand"，Practice "general education+Professional Education+Talent training model under industry orientation。To "cultivate senior applied design talents with strong graphic design capabilities，Both brand design、Advertising Design、Professional design talents with basic knowledge of packaging design and online new media design and design and R&D capabilities" as the goal，Focus on “design practical training，Design Thinking、Experience of expression ability and independent design innovation ability，Enable students to understand the essential concepts of visual communication design，Understand international leading design trends and industry development trends，Master strong professional methods and skills，Have the foresight to pioneer and innovate。

The application of visual communication design industry has become ubiquitous，Main employment destinations are in the following fields: Press and publishing、Color printing、Print Advertisement、Outdoor advertising、EnterpriseCISPlanning and Design、Poster design、Poster design、Publication Design、Product packaging design、Commercial hand-painted、Website image design、Web page production、Game animation design、Commercial Photography、Home decoration design、Exhibition、Exhibition Design、Garden Design、Environmental Space Design、Landscape Design、3D animation design、Film and television production、Column packaging、Corporate image promotion、Product feature film、Film and TV Editor、TV title production, etc.。

Advertising and graphic design career orientation: available in design agencies、Professional colleges、Scientific Research Department、Enterprises and institutions，Engaged in brand design、Information visualization design、Advertising design and planning、Corporate image、Internet Design、Cultural Communication、Media Publishing、Business printing、Design and creation of digital media and commercial displays、Teaching、Scientific research and management work。

Main Course: Design Sketching、Design Drawing、Principle of composition、Design Thinking and Methods、Advertising planning and copywriting、Film and television post-production、Packaging Design、Font logo design、Format design、Decorative design、Illustration design、Book binding design、UIDesign,VIDesign,Advertising poster design、Infographic design、Brand image design、Photography, etc.。

Cultural creativity and planning design career orientation: both able to engage in cultural and creative industry design、Theoretical research on planning and management，Can also promote the cultural system、Cultural management departments and various industries in the cultural industry (such as radio and television、News and Publishing、Travel、Art performance、Cultural Trade and Investment、In the general management of cultural and museum undertakings, etc.，Engaged in related practical work，You can still go to customs、Banks and other departments are engaged in international cultural trade planning、Management and cultural investment consulting work。

Main Course: Design Sketching、Design Drawing、Principle of composition、Design Thinking and Methods、Basics of graphic creative design、Decorative design、Illustration design、Traditional appliance design、Packaging container and carton structure、Exhibition display design、Environmental visual design、Cultural Creative Design、Font logo design、Format design、Photography, etc.。

Study   System: four years

Degree awarded: Bachelor of Arts

   Digital Media Arts Major

（Digital Media Art）

(Digital imaging and digital media communication direction、Digital media design and interaction direction)

Cultivation goals: This major is an emerging comprehensive major that combines modern digital technology and applied arts，Cultivate an international perspective，High artistic literacy and solid professional skills; able to use artistic innovative thinking for the Internet、Mobile media、Online TV and other new media website pages、Human-computer interaction interface、Online advertising、Online video、User experience and other application design; can produce and develop e-books for traditional media、Mobile report、New media content products such as online TV; digital art shooting can be used、Clip、Make images and videos，Comprehensive industry talents in digital media art design and production with modern innovative consciousness。

Professional prospects: This major will integrate art and technology，Focus on emerging digital media、Video animation and online entertainment and other fields，Cultivate virtues that meet the needs of social development、智、body、美、Comprehensive development of labor，Have a scientific rational spirit、Leading aesthetic judgment、System m88 slot machine casinoexpertise，Master the corresponding design thinking、Expression、Communication and management skills，Able to engage in digital media creation and research and development、Responsible for media art education and other related work，Have the ability to start your own business，High-level to meet the needs of socialist modernization、Applied digital media art professionals，As well as applied talents who adapt to the various needs of the country’s socio-economic and cultural development。

Main Course: Introduction to Digital Media Art、Font and layout design、Constitute the basis、Format layout design、Information visualization design、New media interaction design、Film and television special effects and synthesis、Digital Sound Design、Online Advertising Creativity and Design、Digital Photography、UIDesign, web design.

Digital imaging and digital media communication career orientation: graduates can work in advertising companies、Film and TV drama production company、News Media、Newspaper, magazine and periodical office、Publisher、Wedding Photo Studio、Photography by cultural publicity departments and other relevant institutions、Photography、As well as working as a lighting decorator for large-scale parties;

Core Course: Introduction to Digital Media Art、Computer graphics and graphics processing、Font and layout design、Commercial Photography、Advertising Photography、Basics of Lens Language and Influence、Makeup, etc.。

Digital media design and interaction career orientation: graduates can work as directors、Photographer、Editor、Dynamic presentation animation web designer、Visual Designer、Illustrator、Film and television advertising production and planning、Business media layout design、Media promotion;

Core Course: Introduction to Digital Media Art、Font and layout design、Dynamic graphics、Programming Basics、Information visualization design、Commercial images、New media interaction design, etc.。

Study   System: four years

Degree awarded: Bachelor of Arts

 

Advertising Art Design Major

（Advertising art design）

（UIDesign direction, illustration design direction)

Training goals: This major is suitable for the needs of the Internet era，An applied design major that integrates traditional graphic design and modern media design; to create students with cultural foundation and design knowledge that are suitable for this major; able to work in advertising companies、Internet Company、Media Advertising Department、Market consulting agency、Enterprises and institutions、Cultural and creative industries、Government departments and other related institutions，Engaged in advertising planning、Creativity、Production、High-quality technical and skilled talents working in market research and communication operations。

Professional prospects: This major has broad employment opportunities，The curriculum focuses on training students’ basic modeling abilities, design accomplishments and practical application abilities。Cultivation of virtues adapted to social needs、智、body、美、Comprehensive development; have good professional ethics and humanistic qualities; be able to use professional design methods and skills，Working as a graphic designer、Advertising designer、Illustration Designer、Web Designer、UIHigh-end skilled occupations such as designers and advertising photographers.

Main Course: Introduction to Art、Design Sketch、Design Drawing、Computer-aided design (flat、animation)、Font design、Illustration Design、AppInteraction Design、Advertising poster design、Web Design、Printmaking、Advertising animation production。

UIDesign career orientation: graduates can work in advertising companies、Internet Company、Game Company、Film and Television Media Company、Media Advertising Department、Market consulting agency、Enterprises and institutions、Cultural and creative industries engaged in mobile design、PCEndUIDesign, web design and production, gamesUIWork in design, graphic design and creative planning.

Core Course: Introduction to Art、Design Sketch、Design Drawing、Computer-aided design (flat、animation)、Format design、Graphic Design、AppInteraction design, web design, advertising animation production.

Illustration design career orientation: graduates can work in advertising companies、Internet Company、Media Advertising Department、Market consulting agency、Enterprises and institutions、Cultural and creative industries、Publisher、Art education institutions and other related institutions engaged in advertising illustrations、Editorial illustration、Fashion illustration、Marketing illustration、Digital picture illustration、Children’s book illustrations、Textile pattern illustration graphic design、Work in creative planning and other aspects。

Core Course: Introduction to Art、Design Sketch、Design Drawing、Illustration Design、Computer-aided design (flat、animation)、Format design、Advertising poster design、Printmaking。

Study    Production: three years

Education certificate: College diploma

 

2. Enrollment area and enrollment plan

     

Remarks: The actual enrollment plan is subject to the announcement of each provincial examination bureau (admissions office)。

3. Application conditions

1.Candidates who meet the annual admissions regulations of ordinary colleges and universities.

2.Candidates applying for art majors，Need to have a certain art foundation，Good health，Colorless blind and weak person。

3.Candidates applying for Broadcasting and Hosting Arts Major，Need to have good facial features，Shape body，No family history of mental illness，No chronic medical history and noneOtype orXStyle legs, etc.

4. Registration and examination       

1.Shandong Province: For details, please refer to the notice from the Shandong Provincial Education Admissions Examination Agency on the registration of art candidates。

The school does not organize school examinations for the Broadcasting and Hosting Arts Major in Shandong Province，Using the results of the Inter-school Joint Examination for Broadcasting and Hosting Arts。

2.Jiangsu Province: For details, please refer to the notice from the Jiangsu Provincial Education Admissions Examination Agency on the registration of art candidates。

The school organizes school examinations for the Broadcasting and Hosting Arts Major in Jiangsu Province，The specific arrangements for registration and examination are subject to the official website of Jiangsu Provincial Education Examination Authority。

3.Except Jiangsu Province and Shandong Province，All art majors in other provinces are required to participate in the art classes organized by local organizations、Provincial Unified Examination for Broadcasters。For details on the specific registration time and requirements for the exam, please refer to the "Provincial Unified m88 slot machine casinoExamination" for art majors of the Provincial Examination Authority (Admissions Office) where the household registration is located、“Provincial Joint Entrance Examination” registration and examination time arrangement。

5. Admission

1.“Provincial Unified Examination” for professional courses in each province、Passed the "Provincial Joint Entrance Examination"，Political, ideological, moral, and physical examination qualifications，On the premise that the cultural test scores reach the score line specified by each province，Admission will be based on the overall scores in professional courses from high to low; when the scores in professional courses are the same，Select the best according to the scores in cultural courses from high to low。

2.Shaanxi Provincial Broadcasting, Director and Broadcasting Candidates Use Provincial Unified Examination Scores，The admission rules are based on the candidates’ scores in cultural courses and professional courses.，According to the college entrance examination cultural course scores from high scores to low scores，If the scores in cultural courses are the same, admission will be based on the scores in professional courses from high to low。

3.Jiangsu Province Broadcasting and Hosting Art Candidate，Professional courses obtained our school’s professional test certificate，Political, ideological, moral, and physical examination qualifications，On the premise that the cultural test scores reach the score line prescribed by Jiangsu Province，Admission will be based on the overall scores in professional courses from high to low; when the scores in professional courses are the same，Select the best according to the scores in cultural courses from high to low。

4.Shandong Provincial Broadcasting and Hosting Arts major candidates use the Broadcasting and Hosting inter-school joint examination results，The admission rules are based on the candidates’ scores in cultural courses and professional courses.，Admission will be based on the overall scores in professional courses from high to low; when the scores in professional courses are the same，Select the best according to the scores in cultural courses from high to low。

5.Provinces with specific regulations on admission rules shall follow the relevant regulations of the provincial examination bureau。

6. Charge Standard

Tuition for art undergraduate majors28000yuan/School year; Vocational (college) tuition fees15000yuan/Year.

Remarks: The above is2020Annual charging standard,2021Annual fees are subject to change，Executed according to the standards approved by the superior authority。

7. Graduation

Students complete the required academic links、Those who have passed the test，Issued undergraduate degree from Xi'an Mingde Institute of Technology、College degree diploma，For those who meet the requirements for bachelor’s degree award，Awarded bachelor’s degree from Xi’an Mingde Institute of Technology。

eight、This charter is interpreted by the Admissions and Employment Center of Xi'an Mingde Institute of Technology

9. Contact Information

School address: Xi'an Mingde Institute of Technology, Chang'an District, Xi'an, Shaanxi Province

Contact information:029- 85603066  85603067  85603052

Passage    True:029- 85603276

School website:www.mdit.edu.cn

Admissions email:zsb@mdit.edu.cn

 

                                        Xi'an Mingde Institute of Technology

Admissions Office

2021Year5month7日