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Internet marketing and live broadcast e-commerce major
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m88 live casino and sports betting

The major of Internet marketing and live broadcast e-commerce is a major established in response to the current development trend of the Internet,Aimed at cultivating people with internet marketing skills、Comprehensive technical skills talents with professional knowledge and skills in live broadcast e-commerce and other aspects。The m88 slot machine casinomain goal of this major is to enable students to master the operation and promotion of e-commerce platforms、Search engine optimization、Search engine marketing、New media operation、Knowledge of live broadcast operations and other matters,And have corresponding professional and technical skills。Based on market needs and enterprise needs,Cultivate live broadcast sales and operations、Highly complex skilled talents and management talents in both online marketing and management directions,Solving the problem of employment difficulties for enterprises。

2. Conditions for running a school

Internet marketing and live broadcast e-commerce majors share undergraduate majors’ high-quality teacher resources,There are 5 live broadcast rooms built in the college,1 set of live e-commerce training software,Meet students’ daily live training needs。The college-enterprise cooperation method is more flexible,Remarkable results from cooperation,The training base inside and outside the school is constantly being improved。Successively with China Life、Wal-Mart (Shaanxi) Co., Ltd.、GTCOM Co., Ltd.、Kunming Bonny Co., Ltd.、and other companies m88 online bettinghave developed long-term and stable cooperation,Student training、Graduation internship and job internship and other projects have been carried out at multiple levels、Multi-faceted cooperation。Currently with Dane Group、Alibaba Innovation Center、Intention to form Xi'an Qianchao Daniel e-commerce incubation base,Planned to major in joint construction、Professional hosting、Build a special class together、Cooperation in employment training and other aspects。

Three. Professional core courses

Market planning、Online promotion、Marketing channel operation and maintenance、Live sales、Content planning and editing、Live broadcast operation、New media operation、Customer Service and Management。

4. Professional and characteristic positioning

Based on the actual situation of the college,Domestic and foreign e-commerce economy、Digital Economy、Development trends of live streaming economy and characteristics of talent demand,The training goals of combining online marketing and live broadcast e-commerce majors,Employment-oriented,Strive for development with characteristics,To m88 online sports bettingcultivate practical and applied talents as a professional orientation,Focus on cultivating a solid professional foundation,Broad knowledge,Strong expression ability,Good professional image,Application-oriented talents with certain innovative spirit。Station Shaanxi,Based on market needs and enterprise needs,Cultivate live broadcast sales and operations、Highly complex skilled talents and management talents in both online marketing and management directions,Solving the problem of employment difficulties for enterprises。

5. Employment direction

E-commerce enterprise: e-commerce anchor、Assistant broadcast、New media copywriting,New media marketing、Live broadcast supply chain management、Live streaming e-commerce operations, etc.。

MCN Company: Anchor、Assistant broadcast,Account operation manager,Short video producer。

New media marketing companies and platforms: copywriting planning,Short video production,New media marketing、Marketing Specialist。

6. Skill certificate available

New media operation、New media marketing、Media convergence operation、m88 online sports bettingLive streaming e-commerce、Webcast operation e-commerce data analysis、Data marketing and other related professional qualification certificates。

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