November 6, 2024，The cross-border e-commerce major of the Higher Vocational and Technical College successfully held a special lecture titled "Entering the World of Cross-Border E-Commerce Cases: Exploring Opportunities and Challenges in the New Era" in Room m88 sports betting201, Yude Building, No. 2。We are honored to have Associate Professor Wang Heng from the School of Economics and Finance at Xi'an International Studies University as the guest speaker for this lecture。The lecture is hosted by Huang Zhen, the head of the cross-border e-commerce major，Attendants include a cross-border e-commerce professional teacher team and all students from the 2023 and 2024 grades。

The lecture aims to help students deeply understand the current situation of the cross-border e-commerce industry、Development trends and challenges，Explore simultaneously in the context of the new era，How to seize opportunities，Realize personal and corporate growth。Associate Professor Wang Heng, with his profound academic background and rich practical experience，Provide the students present with a feast of ideas that emphasizes both knowledge and practice。

The beginning of the lecture，Associate Professor Wang Heng starts from the macro perspective of the global e-commerce m88 best online betting websitemarket，Analyzed the main characteristics of the cross-border e-commerce industry、Development trends and competitive landscape。Subsequently，He selects products、Market Analysis、Marketing Strategy、Start with logistics management and other key links，In-depth analysis of the challenges and coping strategies faced by cross-border e-commerce companies in actual operations。The climax of the lecture is the analysis of cross-border e-commerce enterprise cases。Associate Professor Wang Heng selected a number of representative cross-border e-commerce companies，From market positioning、Product Strategy、Marketing Strategy、In-depth analysis from multiple perspectives including supply chain management。By comparing the successful experiences and failures of different companies，Guide students to think about how to stand out in the fierce market competition，Achieve sustainable development。At the end of the lecture，Associate Professor Wang Heng summarized the challenges and opportunities faced by cross-border e-commerce m88 best online betting websitein the new era。he pointed out，With the continuous changes in the global trade environment and the rapid development of technology，Cross-border e-commerce companies need continuous innovation and change，To adapt to market needs and changes。

The successful holding of this lecture not only reflects the high priority that the cross-border e-commerce major of the Higher Vocational and Technical College attaches to teaching quality and student development，It also set up a learning exchange for students、A valuable platform to expand your horizons。I believe in the days to come，Students will take this harvest and grow with them，Continue to explore and move forward in the field of cross-border e-commerce，Contribute to the realization of personal and social values。