The School of Art and Design was founded in 2000，It is one of the main secondary colleges of Xi'an Mingde Institute of Technology，Covered Media、3 professional clusters of design and imaging，Open the art of broadcasting and hosting、Visual communication design、Product Design、Industrial Design、Digital Media Art、6 undergraduate majors in film and television photography and production，There are currently more than 1,700 undergraduate students。The college is committed to cultivating artistic professionalism，Research and master modern technological concepts and technical performance capabilities，High-quality artistic talents with applied and innovative entrepreneurial abilities that meet social needs。The college has advanced educational concepts，Strong teaching staff，Excellent teaching and experimental environment，Strong cultural and artistic atmosphere，Rich practical teaching resources，Talent training model is in line with the market，Distinctive international characteristics，Remarkable results in teaching reform，Graduates are well received by employers。

The college’s undergraduate majors are strong，In the latest "2024 Ruanke China University Major Ranking"，All 5 art undergraduate majors of the college are on the list，Ranked in the top 10-30% (B+) and 30-50% (B) of national universities，Excellent results。Broadcasting and Hosting Arts Professional Rating B+，Enter the top 50 in the country，Ranked first among private universities in Shaanxi；Film and television photography and production professional rating B，Enter the top 40 in the country，Ranked first among private universities in Shaanxi；Product Design Professional Rating B，Ranked first among private universities in Shaanxi；Visual communication design and digital media art two majors rated B，Ranked second and third respectively among private universities in Shaanxi。

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[Provincial first-class major]

The college is committed to creating first-class majors and first-class colleges，The positioning of the six undergraduate majors is in line with the needs of national strategy and social development，Good development prospects，Soft science major ranks among the top universities in the country，Three undergraduate majors including broadcasting and hosting art rank first among private universities in Shaanxi。Among them，The Broadcasting and Hosting Art Major was approved by the Shaanxi Provincial Department of Education in 2022 as a “First-Class Undergraduate Major Construction Site in Shaanxi Province”，This major was listed as a pilot major for comprehensive reform of majors in Shaanxi undergraduate colleges and universities in 2014、Shaanxi Provincial Broadcasting and Hosting Art Talent Training Model Experimental Zone，Won the first prize in the Shaanxi Provincial Classroom Teaching Innovation Competition in 2018，Won the first prize for outstanding achievements in humanities and social sciences research in higher education institutions in Shaanxi Province in 2019，Won the first prize m88 live casino and sports bettingin the National College Digital Media Creative Teaching Competition in 2021，Won the second prize of Shaanxi Province Higher Education Teaching Achievement Award in the same year。This major has a national first-class undergraduate course "TV Program Planning and Production"，Provincial first-class undergraduate courses "Reporters on camera and on-site reporting" and other 3 courses。

[Teaching staff]

The college attaches great importance to the construction of teaching staff，Focus on the long term，Overall planning，From 985/211 (double first-class)、Overseas famous schools and well-known enterprises actively introduce high professional titles、Highly educated、Excellent talents with dual qualifications and dual abilities，Leading famous teachers have been formed、Young and middle-aged people are the backbone、Full-time and part-time job、Reasonable structure、Excellent teaching team。The School of Education currently has 76 full-time teachers，29 full-time and part-time teachers，including 1 deputy director of the Professional Teaching Steering Committee of the Ministry of Education，2 famous teachers in Shaanxi Province，1 leading cultural and artistic talent in Shaanxi Province，1 master of Chinese arts and crafts，2 Shaanxi Province Arts and Crafts Masters，6 national senior photographers，2 language experts from Shaanxi Province。More than 20 teachers with senior professional titles，The proportion of teachers with a master’s degree or above reaches 95%。Hire Mr. Tai Liping, one of the country’s first representative inheritors of intangible cultural heritage, as a visiting professor、Hire Professor Hugo Bai, a famous photographer and photography educator, as a distinguished professor in the master studio of the college，And hired more than 10 people from major universities、Enterprise、Industry scholars and experts come to teach in the college。

The college hosted "Praise of Life with Images—Selected Exhibition of Hugo's Photography Works in the Fifty Years"

[Teaching Environment]

College teaching environment and teaching scenes

The School of Art and Design has excellent teaching and experimental conditions，Strive to create a "Design Innovation Practice Platform" and a "Film, Television and Media Innovation Practice Platform"，Committed to the construction of provincial key experimental (practice) platforms and engineering centers。There is a woodblock New Year painting laboratory、Screen Printing Laboratory、Ceramic Art Laboratory、batik craft laboratory、Paper Fiber Technology Laboratory、Woodworking/General Manual Laboratory、Human Computer and Information Technology Laboratory、Machining and rapid prototyping laboratory、CMF Laboratory、Sludge Laboratory、Digital Imaging Laboratory、Digital Media&CAD Lab、Photography Laboratory、Digital Photography Darkroom Laboratory、Film Photography Darkroom Laboratory、News Virtual Studio、Audio workstation、Studio Recording Laboratory、More than 30 laboratories including aviation simulation cabin and traditional culture laboratory。These laboratories provide students with high-quality teaching resources and rich practical opportunities，Effectively guarantees the teaching of 6 undergraduate majors、Course Experiment、Course Design、Artistic Creation、Graduation project、Innovation and Entrepreneurship、The smooth progress of the second classroom and other teaching sessions。

[School-Enterprise Cooperation]

The college attaches great importance to the cultivation of applied talents，Carry out in-depth "school-enterprise-industry" cooperation，There are industry-university-research cooperation platforms such as the "New Media Culture Industry Institute"。College and China Central Radio and Television Station CCTV Education、iQiyi、Youku、Ximalaya FM Xi’an Station、Shaanxi Radio and Television Station、Shaanxi Sina Co., Ltd.、Huashang Media、Jade Mingcheng Culture m88 online bettingTechnology Co., Ltd.、Jiangsu Dongfang No. 1 Creative Co., Ltd.、Xi’an Creator Robot Co., Ltd.、More than 30 well-known domestic enterprises including Dunhuang Art Application Promotion Research Center have established school-enterprise cooperation，Co-construction of experimental training center and joint laboratory，Creating a maker space and an innovation and entrepreneurship incubation base，Improving the curriculum system、Co-development courses、The actual project of the enterprise、Introducing cutting-edge technology and innovative concepts into training programs and education and teaching，Realize the seamless connection between applied talent training and the real needs of enterprises。The college also cooperates with the Shaanxi Provincial Economic Federation、Shaanxi Furniture Association、Shaanxi Photographers Association and other industry organizations have established good cooperative relationships。

The college was approved as the fourth batch of “Inheritance and Innovation Base for Chinese Arts and Crafts Masters” in the country，"Shaanxi Province Intangible Cultural Heritage Inheritance Education Practice Base"，Laid a solid foundation for the cultivation of arts and crafts talents and the practice of intangible cultural education。The college was invited to participate in the 4th China Arts and Crafts Expo and the 2nd Achievement Exhibition of One Hundred Masters on Campus，Secretary of the Party Committee of China Light Industry Federation、President Zhang Chonghe and other leaders visited the college booth，Approved the college’s arts and crafts teaching achievements。

Inheritance and Innovation Base of Chinese Arts and Crafts Masters

At the China Arts and Crafts Expo，Secretary of the Party Committee of China Light Industry Federation、President Zhang Chonghe and other leaders visited the college booth

[International Cooperation]

The Academy and Italy、Germany、Many design schools in Japan and the UK have established good cooperation and exchange relationships，To develop international horizons for students、Provides a broad platform for further study abroad and international cooperation。Already associated with the Academy of Fine Arts in Cuneo, Italy、In-depth cooperation with internationally renowned art schools such as the ACME Academy of Fine Arts in Milan and the School of Media Design Berlin in Germany，Students majoring in design and imaging can choose to participate in the "4+2" undergraduate and master's program。

Signed with Media Design Academy Berlin, Germany

[StudentActivity】

The college focuses on cultivating moral character and cultivating people，Playing the "main theme" of cultural education with "aesthetic education and nourishing the heart"，A characteristic model centered on “artistic charm + ideological and political education”，Taking the professional characteristics of the college as the carrier，Using team integration as radiation，Building a bridge between students’ professional development and ideological education，Take advantage of “two seasons, one product”，Carry out the "One Hospital, One Product, the National Trend" Chinese Traditional Culture Promotion Festival to set off the "National Trend" with "Youth Creativity"，At the same time, we carry out special cultural education activities and a series of professional competitions to convey core values，Explore the aesthetic education resources；Passed the second classroom transcript system，Calling students to join the grassroots、下村、Enter the community、Enter the red base，Use your talents in social practice，Become an outstanding applied talent with artistic professional characteristics，Contribute youth to promote the high-quality development of various undertakings in the school。

The first lesson of the semester: "Meeting in space, chasing dreams of stars and sea, things you want to know" salon interview

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The college hosted the launching ceremony of the “Digital E-commerce Helps Rural Revitalization” activity for college students in Shaanxi Province

The college held the “One College, One Product, a Surging National Trend” Chinese Traditional Culture and Art Festival

The college launched the patriotic party and group activity of "Remembering the Revolutionary Martyrs and Remembering the Monuments of the Times"

[Education and Teaching Achievements]

The college is guided by market demand、Classroom teaching reform as a breakthrough，All elements、The whole process、All modes、Full teachers、Carry out all-round undergraduate education practice，Gradually formed a "multi-dimensional combination、Integration of industry and education、Innovative application-oriented talent cultivation path of "coupling knowledge and action"。Try "project teaching、Integration of teaching and competition、Exploration and practice of cultivating applied talents as the path of "platform self-research"，Established in line with national needs、A benchmark for training applied talents that adapts to the new situation，Achieved fruitful results。

The college was approved as a first-class professional construction site in Shaanxi Province，2 innovation experimental zones in Shaanxi Province and 1 off-campus innovation and entrepreneurship education practice base for college students in Shaanxi Province，2 school-level first-class training majors，2 school-level advantageous disciplines。Won 1 national first-class course，4 provincial first-class undergraduate courses，4 first-class school-level courses。Won 3 Shaanxi Provincial Outstanding Teaching Achievement Awards；1 first prize in Shaanxi Provincial Classroom Teaching Innovation Competition、3 third prizes、1 Excellence Award；1 First Prize for Outstanding Achievements in Humanities and Social Sciences Research in Colleges and Universities in Shaanxi Province；3 first prizes m88 live casino and sports bettingin the National College Digital Creative Teaching Skills Competition、3 second prizes、2 third prizes、2 Excellence Awards。College teachers have published textbooks in recent years、Academic paper publication、Provincial education reform and scientific research、Remarkable achievements in patent applications and other aspects。

Teachers and students of the college participated in the live broadcast of the core module of the space station and the launch of the Shenzhou 12 manned spacecraft

Dean Gou Bingchen was invited to live broadcast aerospace science class on Shaanxi Radio and Television Station

The Academy won the Pingyao International Film Festival School Outstanding Work Award for two consecutive years

Controlled18th session"Exhibition of Outstanding Graduation Projects from the School of Art and Design"

[Employment Security]

The college creates a three-party linkage closed loop of “admissions-training-employment”，Taking student development as the core，Social demand-oriented，Form a closed-loop model of external quality assurance characterized by "optimized entrance-innovation training-employment feedback"。The average employment rate of graduates in the past three years has reached 92%，Graduate in Advertising and Graphic Design、Cultural and creative product design、Interior Design、Animation Design、Flight attendant service、Cultural media and other industries and fields create their own value，Well received by employers。

Students appeared on CCTV         StudentParticipate in design workshop

Visiting enterprises and exploring jobs and entering Shanghai Instruments and Electrics       Visiting companies for job openings and entering COMAC

[Postgraduate entrance examination]

The college provides comprehensive services for students who intend to take the postgraduate entrance examination，Choosing the college you are applying for、Review and prepare for the exam、Re-examination and adjustment, etc.，Carry out one-to-one guidance，Helping students realize their dreams of taking the postgraduate entrance examination。The college’s average postgraduate m88 live casino and sports bettingentrance examination admission rate in the past three years is 10%，Postgraduate entrance examination admission rate 7.2%，At the forefront of similar universities。His postgraduate entrance examination destinations over the years include the Royal College of Art and other European, American, Korean and Japanese universities、Northwestern Polytechnical University、Central Academy of Fine Arts、Southeast University、Huazhong University of Science and Technology、Northwestern University、Shanghai Theater Academy、Chang'an University、Southwestern Jiaotong University、Guangdong University of Technology、Shaanxi University of Science and Technology、Xi'an University of Technology、Xi'an University of Architecture and Technology、Xi'an Polytechnic University、Xi'an University of Technology and other universities。

【Contest Winner】

The college actively guides students to participate in various subject competitions，All achieved good results。Organize previous students to participate in the “China International ‘Internet+’ College Students Innovation and Entrepreneurship Competition”、"National College Student Industrial Design Competition"、"National College Student Advertising Art Competition"、"China People's Broadcasting Station Host Competition"、"China People's Broadcasting Station "Xia Qing Cup" Reciting Competition"、More than 100 domestic and foreign subject competitions at all levels including the "China University Student Computer Design Competition"，Won more than 2,000 awards in various competitions。The Academy won the Pingyao International Film Festival School Outstanding Work Award in 2022 and 2023。Won one national bronze award at the same time in the China International “Internet+” Innovation and Entrepreneurship Competition，2 provincial gold awards、4 Silver Awards and 6 Bronze Awards。

Various vertical acquisitions in the past three years、Horizontal scientific research project、More than 600 patents and design works。The college has become teaching、A highland for artistic creation and innovative talent cultivation。

Teachers and students won awards in various competitions

Yiyun Zaidao，Designed to perfection！The School of Art and Design is vacant，Just waiting for you to come！

Admissions consultation hotline: 029-85603005

Broadcasting and hosting art major: Teacher Yao 18066638991

Product Design Major: Teacher Gao 18066800416

Industrial design major: Teacher Liu 15249088237

Digital Media Art Major: Teacher Xiao 18049557656

Film and television photography and production major: Teacher Zhu 15929901215

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Updated on June 24, 2024