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Teaching Team
Visual communication design professional teaching team

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Name: Yu Yong Education: Master’s degree Title: Associate Professor

Discipline: Visual Communication Design Position: Professional Leader

Member of the Communist Party of China, graduated from Shaanxi University of Science and Technology

Master of Arts in Design Associate Professor

Head of the visual communication design major at the School of Art and Design

Member of the expert database of China Tourism Commodity Association

Director of Xi’an Digital New Media Association

Head of the R&D Platform of Mingde College of Public Seats in Lijiang, Foshan, Guangdong

Former director of the Design Engineering Center of Xi'an Mingde Institute of Technology

Director of Industrial Design Branch of Shaanxi Mechanical Engineering Society

Xi’an Future Easter Egg Entrepreneurship Valley Entrepreneurship Mentor

Research direction: visual communication design、Cultural and creative product design。

Main course: "Design Thinking and Methods",《Advertising Copywriting》、《Information Visualization Design》、《Product Design》etc.




Basic information

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Name: Tai Liping Title: Professor

Discipline: Visual Communication Design

Master of Chinese Arts and Crafts

The first batch of national representative inheritors of intangible cultural heritage (awarded by the Ministry of Culture)

First-class folk arts and crafts artist (jointly awarded by UNESCO and China National People’s Political Consultative Conference)

Folk Art Creation Researcher (China Academy of Art)

Outstanding inheritor of Chinese traditional culture (China Federation of Literary and Art Circles、Co-awarded by the ADPL)

National Intangible Cultural Heritage Inheriter Award (Ministry of Culture、Awarded by the National Intangible Cultural Heritage Center)




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Name: Ma Wenjuan Education: Master’s degree  Professional title: Associate Professor

Discipline: Visual Communication Design  Position: Teacher

Peking University Guanghua School of Management founded the fifth camp of students.

Member of Shaanxi Young Entrepreneurs Association、Member of Shaanxi Intangible Heritage Industry Promotion Association。

Host and participated in four provincial and ministerial level scientific research projects;

Published nine books,Among them "Twelfth Five-Year Plan"、"Thirteenth Five-Year Plan"、One each of the “14th Five-Year Plan” planning textbooks;

Published more than ten papers;

Completed five utility model patents;

Participated in the design project and won the Huanai Cup Office Building Project Award、Beijing Excellent Design Award for Architectural Decoration Engineering、Third Prize in the Office Category of Beijing Architecture and Decoration Association Biennale、Second Prize in Hotel Space, Beijing Division, China Lighting Application Design Competition、The Second and Third China Architectural Decoration Design Excellence Awards, etc.;

Leading students to win the provincial silver medal in the "Internet+" College Student Innovation and Entrepreneurship Competition、Bronze Award,Received two national-level project approvals for the College Student Innovation and Entrepreneurship Training Program;

Guiding students in the China College Student Computer Design Competition、Won several provincial awards in the National College Student Advertising Art Competition and other competitions。

Main course: "Fundamentals of Styling Design"、《Decoration Design》、《Graphic Creative Design》etc.



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Basic information

Name: Shu Fenli Education: Master’s degree Title: Associate Professor

Discipline: Visual Communication Design Position: Teacher

Member of Shaanxi Art Association、Member of the Aesthetic Education Professional Committee of the China Higher Education Association。Graduate student、Associate Professor。Study art and design、Aesthetics、Introduction to art, etc.。

Presided over and participated in 3 provincial-level projects; 1 horizontal project;

Presided over and participated in 4 school-level projects;

Participated in the compilation of 3 textbooks; wrote 1 teaching material;

Won 2 school-level teaching achievement awards;

Won 1 school-level classroom teaching innovation award;

Published nearly 20 papers in core and general journals;

Guide students to participate in the Singapore Sands Design Competition、CUHK Student Defense Force Cultural Creativity Competition、British International Design Competition、China College Student Computer Design Competition、University Advertising Art Design Competition、National Efficient Digital Art Competition and other international、Country、Won more than 40 awards in provincial professional competitions。

Recognized as an outstanding student and award-winning instructor for many times by industry associations、Gold Award Instructor。

Main Lecture Course: "Advertising Poster Design", "Design Aesthetics"




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Name: Liu Wenlong Education: Master’s degree  Professional title: Teaching Assistant

Discipline: Visual Communication Design  Position: Teacher

Full-time teacher at the School of Art and Design, Xi'an Mingde Institute of Technology.

Distinguished teacher at the School of Art and Design, Xi'an Academy of Fine Arts.

Won the National Scholarship in 2012.

The 2018 work "China Gonghe Memorial Hall" won the gold medal at the 13th China International Architectural Decoration and Design Art Expo,

The 2020 work "Red Homeland" was selected into "Hundred Schools, Hundred Villages, Hundred Arts: China Rural m88 live casino and sports bettingm88 best betting websiteAesthetic Education Action Plan"。

Main designer completed the design of China Gonghe Memorial Hall、Shenfu Revolutionary Memorial Hall、Shenfu Red Army History Museum、More than 20 exhibition halls including Xi’an University of Finance and Economics Alumni Hall。




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Name: Wang Yinghua  Education: Master’s degree  Professional title: Lecturer

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Discipline: Visual Communication Design  Position: Teacher

Xi’an Datang Evernight City signed artist

Member of Shaanxi Game and Animation Industry Association

Member of Xi’an Designers Association

2013.09——2015.11 years, Senior Visual Designer, Alibaba UED Division

2016.01-2017.2005 Hangzhou Full Speed ​​Network Technology Co., Ltd. Art Director。

Participated in the 2018 National Arts Fund’s “Silk Road Cultural and Creative Product Design Talent Training” project、

2019 National Art Fund "Design Archaeological Talent Training" Project,Finished with outstanding students and outstanding works。

The work won the third prize in the "Central-South Rising Star" art design competition in six provinces and regions in Central and South China、

The work was selected for the Second Contemporary International Ink Design Exhibition of Beijing International Design Week、

Work selected for Beijing International Design Week design

The 3rd Contemporary International Ink Design Biennale

The Second Hong Kong Academy Awards Bronze Award

Third Prize in the Second College Cultural Heritage Creative Design Competition

FCDA International Innovation Art Design Competition Excellence Award,

Bronze Award in the Sino-British International Creative Competition

Bronze Award in the Second International Fashion Culture Design Competition

Ocean Culture Creative Design Competition Excellence Award and many other professional competitions。

Guide and lead students to participate in the competition and obtain school level、Provincial level、More than 60 national awards。

Designed to serve Alipay、Word of mouth、Alibaba Auction、JD.com、China Merchants Bank、Tencent Games and other companies。

Main courses:《Font Logo Design》、《Interaction Design》、《Format Design》



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Name: Wang Yixuan  Education: Bachelor’s degree  Professional title: Other deputy senior officer

Discipline: Visual Communication Design  Position: Teacher

Master of Arts and Crafts of Shaanxi Province

The 21st generation successor of Fengxiang woodblock New Year paintings

Director of Shaanxi Fine Arts Society

Director of Shaanxi New Literature and Art New Year Association

Works in Prince Gong’s Mansion, Beijing、Beijing Design Week、Chinese Cultural Center in Brussels, Belgium、Exhibition at Hangzhou ADM etc.

The work was approved by the Graduate School of the Academy of Social Sciences、Shaanxi Normal University、Collected by Shanghai Shanghai Comics Center and other institutions

Won the 6th China Chengdu International Intangible Cultural Heritage Festival,Exhibition of competitive achievements of the new generation of inheritors of traditional Chinese crafts,Won the New Generation Best Newcomer Award;

Designed New Year pictures for the release of GAC Trumpchi GA6 new car,And participated in the ten-city tour event;

Design customized gifts for Spanish brand Loewe for VIP customers,And set up New Year painting experience workshops in 25 stores around the world;

Joined forces with Japan's Sanrio Co., Ltd. to design new Hello Kitty New Year pictures,Will be used in brand IP promotion later

Guiding students to win the provincial second prize in the "Internet + Innovation and Entrepreneurship Competition"

Main Lecture Course:《Traditional Utensil Design》、《Woodblock New Year Picture Design》、"Traditional Folk Craft Design"




Basic information

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Name: Wang Jiahao  Education: Master’s degree  Professional title: Associate Professor

Discipline: Visual Communication Design  Position: Teacher

Youth Art Committee of Shaanxi Artists Association

Member of the visual image design team for the 14th National Games of the People’s Republic of China

Chief Designer of the Competition Publications Project of the 14th National Games of the People’s Republic of China

2019-2020 Xi’an International Marathon、Xi’an Qujiang International Half Marathon Project Designer

Won the title of “Shaanxi Province Technical Expert” in 2020

Participated in 3 provincial and ministerial level projects

Published multiple papers in core industry journals,Participated in publishing 1 textbook。

Design works selected for the 13th National Art Works Exhibition (National Level)

Won the Bronze Award of the 13th China Star Design Award (National Level)

Excellence Award in the Professional Group of the 9th Founder Design Competition

"Typeposter - International Poster Design Exhibition 2021"

Jin Daiqiang Global Chinese Design Competition Excellence Award

Second Prize in Shaanxi University Specialty Product Design Competition、2 third prizes

Taiwan Golden Pin Design Award

Platinum Creative International Graphic Design Competition Excellence Award

Silk Road Spirit-Excellence Award of the Second Western International Biennale

GDC17 graphic design won awards in 30 domestic and foreign competitions including China Merit Award

Guide students to obtain domestic professional associations、Multiple awards for association works。

Designed and served by Xi'an Huawei Research Institute、Xi'an Jiaotong University Press、Xi’an Qianhe Pharmaceutical、Qujiang Financial Holdings and many other well-known enterprises in society。

Main courses:"Packaging Design", "Brand Image Design"




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Name: Fan Zhengzheng Education: Master’s degree  Professional title: Lecturer

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Discipline: Visual Communication Design  Position: Teacher

Member of Shaanxi Artists Association.

Member of Xi’an Artists Association、Deputy Director of Watercolor and Gouache Art Committee。

In March 2019, "Fan Zhengzheng's solo exhibition of paper watercolors "Fleeting Time"" was held at the Xi'an Youth Pop Music Base。

October 2019,The work "Builder" was selected by the Propaganda Department of the Xi'an Municipal Committee of the Communist Party of China、Xi’an Federation of Literary and Art Circles、""I Grow Together with the Motherland" Calligraphy·Art·Photography Exhibition" sponsored by Xi'an Artists Association。

The work "Red in the Mountains" in December 2019 was selected into the "Telling the Story of the Three Qin Dynasties and Delivering the Voice of Shaanxi" - the first Shaanxi Province Watercolor m88 online bettingPastel Painting Exhibition m88 slot machine casinoorganized by the Shaanxi Artists Association。

The work "The Beginning of Autumn" in January 2020 was selected into the "2020 Shaanxi Watercolor" m88 slot machine casinoorganized by the Shaanxi Artists Association·Powder Painting Academic Biennale”。

The work "Red in the Mountains" in April 2021 was specially invited to participate in the exhibition organized by Yan'an Artists Association、Yan'an Federation of Literary and Art Circles、"Celebrating the 100th Anniversary of the Founding of the Communist Party of China and the First Yan'an Watercolor" jointly organized by Yan'an University and others·Powder Painting Exhibition"。

The work "Constructor" in May 2021 was selected into the "First m88 online bettingPastel Painting Exhibition of Shaanxi Province" hosted by the Shaanxi Artists Association。•The July 2021 work "Dusted Memories" was selected by IMWA International Watercolor Masters Alliance、The "2021 Second IMWA International Watercolor Masters Alliance Youth Association Member Works Exhibition" jointly organized by IMWAY International Watercolor Masters Alliance Youth Association。

In November 2021, the Provincial Committee Education Working Committee、The "Zhen'an County Xiangyuan Wuya Tea - Qinling Four Treasures Series" won the third prize in the teacher group in the Shaanxi University Agricultural Specialty Product Packaging Design Competition sponsored by the Provincial Education, Science, Culture, Health and Sports Union。

The work "Fusion" in February 2022 was selected into the "Dazzling National Style" 4th Chinese Fashion Painting Exhibition hosted by the Chinese Artists Association。

The work "Red in the Mountains" in April 2022 was selected into the "Second Shaanxi Province Watercolor and Pastel Painting Academic Biennial Exhibition" hosted by the Shaanxi Artists Association。

In April 2022, the works "Persimmon Ruyi", "Dragon Eye", "Horse Stepping on the Autumn" and "Yuanwang" were selected into the "Chang'an Art Number - Mobile Art" co-sponsored by the Xi'an Artists Association and Times Shangyou Media Group "Pavilion·Home of the Soul" charity art exhibition was displayed on Xi'an Metro Line 2。

Main course: "Design Sketching and Sketching"、《Design Color》




Basic information

Name: Li Linyan  Education: Master’s degree  Professional title: Intermediate

Discipline: Visual Communication Design  Position: Teacher

The work "Kraft Paper" was selected for the 12th National Art Exhibition, the highest national award in the Chinese art world。

The work has won awards in many international and domestic competitions: selected into the Jin Daiqiang Global Chinese Design Competition、Selected for the 16th National Design "Master Award"

Your Surname Global Chinese Surname Cultural Design Exhibition Excellence Award...

Design leader of 19 national defense projects:

Animation design of automatic assembly line of ejection device of *** institute (confidential)

*** Missile storage and transfer animation design (confidential)

Animation design of automatic storage and retrieval system of *** type warship unmanned ship (confidential)

***Animation design of multiple rocket launcher pouring production line (confidential)

Animation design of bullet assembly automated production line of *** institute (confidential)

Animation design of automatic gunpowder loading system for *** smoke generator (confidential)...

Participated in the National Art Fund’s 2019 “Design Archaeological Talent Training” project

Guide students to obtain domestic professional associations、Association Multiple Work Awards。

Main courses:"Traditional Culture and Innovative Design"、《Brand Image Design》、《Graphic Creative Design》、《Graphic Design Software》




Basic information

Name: Li Zishuang Education: Master’s degreeProfessional title: Teaching Assistant

Discipline: Visual Communication Design Position: Professional Teacher

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Study in Germany for two years,Traveled to more than ten countries alone,More than thirty cities

Aquarius, brave, adventurous, innovative

The work has a strong self-style,And in various forms,Combining traditional and modern forms

In commercial illustration、Self-media account operation、Has rich practical experience in digital art and other fields。

Winner of "Yang Xiaoyang Scholarship"

Artists participating in the "12th Art Works Exhibition of the People's Republic of China"

Artists participating in "Journey of a Thousand Miles: Outstanding Works Exhibition of China Key Academy of Fine Arts"

Publication "Painting Memories of Hometown - Ancient Capital Luoyang"

Illustration cooperation with Zangjia Technology Culture Co., Ltd. (Beijing)

Alice Jewelry (Shenzhen) Product Packaging Illustration Cooperation

Illustration design of children's book "Diary of a Red Panda" by Beijing Science and Technology Press

Sichuan Garze Tibetan Autonomous Prefecture Daocheng Government Tourism Promotional Group Painting

Draft design of "Liao Zhai Series" on Beijing China Pictures Network

Beijing Rizhi Books Children’s Book Illustration Design

Ankang Tourism Development Committee promotional product illustration

Dunhuang Museum "Nine Colored Deer" customized gold coin theme illustration

Main Lecture Course"Basics of Graphic Creative Design", "Illustration Design"




Basic information

Name: Liu Jingke Education: Master’s degree Position: Teacher

Discipline: Visual Communication Design

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Participated in 1 provincial and ministerial level project

Published multiple papers in core industry journals

Won the National Scholarship for two consecutive years

National Second Prize in Computer Design Competition (National Level)

First Prize and Third Prize in the Northwest Division of Computer Design Competition (Provincial Level)

Advertising Art Design Competition Excellence Award (National Level)

Multiple works registered with the National Copyright Administration

Guiding students to win the China College Student Computer Design Competition、China College Student Advertising Design Competition and many more。

Designed and served by Fujian Enrui Electronic Technology Co., Ltd.、Quanzhou Yingtu Import and Export Co., Ltd.、Amazon China、China Railway First Bureau and many other companies。

Main course: "Format Design"、《Book Binding Design》、《Digital Media Design》




Basic information

Name: Wang Bin  Education: Master’s degree  Position: Teacher

Discipline: Visual Communication Design

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Work experience

2019.3—2019.5 Xi’an University of Technology & University of Stuttgart, Germany workshop Chinese painting course teaching assistant

2020.3—2020.6 Part-time teacher at Xi’an Urban Construction Vocational College

2021.8—2022.9 Shaanxi International Business College Counselor

2022.10 Xi'an Mingde Institute of Technology, full-time teacher

Education Experience

2014.9—2018.7 Bachelor of Fine Arts, Huaihua University

2018.9—2021.6 Master m88 bet loginof Design, Xi'an University of Technology

Educational achievements

Participate in Shaanxi Provincial Social Science Fund、Xi’an Social Science Fund、There are three humanities and social science funds of Xi’an University of Technology;

Published many papers in core industry journals;

Authorized 5 utility model patents;

First Prize in Shaanxi Province at the 6th National College Student Art Exhibition;

Excellent master’s graduates of Xi’an University of Technology in 2021;

Xi'an University of Technology Academic Achievement Award;

First-class Scholarship for Xi’an University of Technology Postgraduate Students;

First Prize in Daguang Competition Shaanxi Division;

Second Class Scholarship for Postgraduate Students of Xi’an University of Technology;

Bronze Award at Hunan Youth Culture and Art Festival;

Participated in the compilation of the teaching materials of the "Growth Colorful Road College Students Quality Development Training Camp";

"Xihuajin" brand image design;

Qiang embroidery clothing cultural and creative product design;

Banpo painted pottery pattern cultural and creative product design;

Planning、Participate in "breaking down barriers·Star World” public education research project。

Main courses: "Folk Art", "Fundamentals of Graphic Creativity"




Basic information

Name: Xi Jiabin  Education: Master’s degree  Professional title: Teaching Assistant

Discipline: Visual Communication Design  Position: Teacher

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Graduated from Xi'an Academy of Fine Arts

Published many papers in industry core journals 2017-2018 Visual designer of Zhang Dali Design Co., Ltd.

2019-2020 Design Director of Shenzhen Xianxing Brand Design Co., Ltd.

2021-2022 Tencent CDC Design Center

The Second China Graphic Design Exhibition Bronze Award

Second Prize in 2016 Shanxi Cultural Creative Design Competition

Third Prize in 2016 Shenzhen Reading Month Charity Poster Design Competition

Silk Road Spirit-Excellence Award of the Second Western International Biennale

Selected for the 3rd Shenzhen International Poster Festival

Selected for the 7th China International Poster Design Biennale

Selected for the 5th "Eastern and Western" International Poster Design

Design services for Shenzhen Urban Planning Research Institute、Shenzhen Graphic Design Association、Chang'an Design Institute, etc.。

Main course: "Brand Image Design"、《Packaging Design》、《Format Design




Basic information

Name: Zeng Weilun  Education: Master’s degree  Professional title: Teaching Assistant

Discipline: Visual Communication Design  Position: Teacher

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Work experience:

2017-2018,Shenzhen Dongfang Fuhai Investment Management Co., Ltd.

2018-2019,China Construction Communications Construction Group Co., Ltd.

2023-present, Xi'an Mingde Institute of Technology

Educational achievements:

Third Prize in the Northwest Division of the Cross-Strait Emerging Design Competition "Huacan Award"

Second Prize in Milan Design Week Shaanxi Division

Shaanxi Provincial Department of Education “Intellectual Property Cup” Excellence Award

National College Student Advertising Art Competition Shaanxi Province Excellence Award

Published an article in an industry foreign language journal

Published multiple utility model patents

Education experience:

2013-2016,Xi'an Polytechnic University,Product Design;

2016-2018,Vietria National Institute of Technology, New Zealand,Visual Art Design;

2020-2023,Shaanxi University of Science and Technology,Art Design

Main course: "Cinema 4D Visual Performance"




Basic information

Name: Liu Yingying  Education: Master’s degree  Professional title: Teaching Assistant

Discipline: Visual Communication Design  Position: Teacher

1ED0F Work experience

2023 to present, Xi’an Mingde Institute of Technology

Education Experience

2015-2019,Xi'an Academy of Fine Arts,Public Art

2019-2022,Xi'an Academy of Fine Arts,Design

Main courses:"Design Sketching and Sketching"、《Fundamentals of Styling Design》、《Decoration Design》etc.




Basic information:

Name: Dynasty  Education: Master’s degree  Professional title: Teaching Assistant

Discipline: Visual Communication Design  Position: Teacher       3D231

Work experience:

2023 to present, Xi’an Mingde Institute of Technology

2020 to 2022,Autograf school-enterprise cooperation project in Paris, France

2018 to 2019,LISAA school-enterprise cooperation project in Bordeaux, France

Education experience:

2019 to 2022,École Supérieure des Beaux-Arts and Design, Paris, France,Graphic Design

2018 to 2019,School of Applied Design in Paris, France,Visual Communication

2016 to 2018,DEFLE School, University of Bordeaux III, France,French

2011 to 2015,Shaanxi Normal University,Art Design

Educational achievements:


Main courses:《Format Design》、《Computer Aided Graphic Design》、《Paper Illustration》、《Design Sketch、Sketch》etc.




Basic information:

Name: Li Xue  Education: Master’s degree  Professional title: Lecturer

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Discipline: Visual Communication Design Major  Position: Teacher

  The work won the GDC2019 Excellence Award in a professional competition、Silver Award of "Tianhe Award" International Innovation Design Competition、Silk Road Spirit Western International Design Biennale Excellence Award、DESIGNDOT Creative Entrepreneurship Competition Silver Award/Bronze Award、Macau Design Biennale Finalist Award、The 12th APD Asia Pacific Design Yearbook Excellence Award、Second Prize in Shanxi Cultural Creative Design Competition、First Prize in Xi’an “City Image” Brand Marketing Design Competition、China Star Design Award Excellence Award and cultural and creative works participating in "New·Forbidden City" recording, etc.。

m88 slot machine casinoEducational achievements:Guiding students in the 15th China College Student Computer Design Competition、"CCB Cup" The 8th China International "Internet +" College Students Innovation and Entrepreneurship Competition、Won more than dozens of awards in competitions such as the 2022 China College Student Advertising Art Festival Academy Award。

Main courses:《Cultural Creative Design》、《Information Graphic Design》、"Advertising Poster Design" Course。



Updated on November 15, 2024













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