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Product Design Major

Professional introduction

Product Design major was founded in 2009，Referred to as Art Design Major。And vice president of China Industrial Design Association、Deputy Chairman of the Industrial Design Professional Teaching Steering Committee of the Ministry of Education、Director of the Expert Committee of the “National Industrial Design Industry Technology Innovation Strategic Alliance” of the Ministry of Science and Technology、Professor Yu Suihuai, a famous teaching teacher in Shaanxi Province, is the core，Established a team with a reasonable structure、High-level teaching team of young and middle-aged teachers with excellent quality。Starting to recruit product design students since 2013,As of June 2024，There are 437 students in four grades studying at the school。This major aims to cultivate the ability to take into account traditional Chinese culture and international design trends，Able to be competent in product innovation, design and development、Research、Planning、High-quality applied talents in education and management。

The product design major is now a first-class training major at the school level，The professional team is a key construction team at the school level。This team has built 1 provincial-level quality resource sharing course，1 provincial first-class course，1 school-level first-class course，2 school-level ideological and political demonstration courses; 1 Ministry of Education industry-university cooperation collaborative education project、1 national-level mass entrepreneurship and innovation project for college students、Shaanxi Province Humanities and Social Sciences Special Project 1、Shaanxi Art Science Planning Project 1。

Teaching staff and teaching conditions

1. Professional teaching team。There are currently 23 full-time teachers in this major，15 of them have senior professional titles，65.2%，7 PhDs，15 “double-qualified” teachers，1 senior industrial artist。

Professor Yu Suihuai and Professor Gou Bingchen are the only two "Shaanxi Provincial Famous Teaching Teachers" awarded by the Shaanxi Provincial Department of Education in the field of industrial design。The product design teaching team of Xi’an Mingde Institute of Technology，Led by famous teachers，Superior strength。

Yu SuihuaiProfessor/Doctoral Supervisor

Professor of Northwestern Polytechnical University，Doctoral Supervisor。Vice President of China Industrial Design Association，Deputy Chairman of the Industrial Design Professional Teaching Steering Committee of the Ministry of Education，Director of the Key Laboratory of Industrial Design and Ergonomics of the Ministry of Industry and Information Technology，Director of Shaanxi Provincial Industrial Design Engineering Laboratory，Director of the Industrial Design Institute of Northwestern Polytechnical University，Deputy Director of the 2012 China Excellent Industrial Design Award Appraisal Committee，Deputy Chairman of Interaction Design Professional Committee of China Industrial Design Association， Shaanxi Provincial Famous Teaching Teacher，Winner of Baosteel Outstanding Teacher Award。

Successively responsible for the country’s “Tenth Five-Year Plan”、More than ten key scientific and technological projects in the “Eleventh Five-Year Plan” and “Twelfth Five-Year Plan” and “863” projects，Completed the National Natural Science Foundation of China、Aviation Science Fund、More than 10 projects in industrial design and related fields such as Shaanxi Provincial Natural Science Foundation，Presided over and completed 4 funding projects for outstanding returned overseas students。In recent years，Published more than 60 papers in core journals at home and abroad， Published 4 books。

Gou BingchenProfessor/Doctoral Supervisor

Dean of the School of Art and Design of Xi'an Mingde Institute of Technology、Professor of Northwestern Polytechnical University、PhD supervisor; currently deputy director of Shaanxi Industrial Design Engineering Laboratory、Deputy Director of the Key Laboratory of Industrial Design and Ergonomics of the Ministry of Industry and Information Technology; expert in manned space industry design，Shaanxi Provincial Famous Teaching Teacher，Shaanxi Provincial Special Support Plan Cultural and Art Leading Talents。

Host and participate in key projects of the National Science and Technology Support Plan、National 863 Plan Project、National Natural Science Foundation of China、More than 20 national civil aircraft special projects and industrial policy research projects of the Ministry of Industry and Information Technology，Presided over and participated in 3 national manned space projects， Research results applied to Shenzhou spacecraft、Industrial design and efficiency evaluation of manned spacecraft such as Tiangong Laboratory and Space Station，Invited to Jiuquan and Wenchang Bases many times，Participated in the manned spacecraft Shenzhou 10、Shenzhou 11、Shenzhou 12、Space Station Tianhe Core Module、Mengtian Experimental Cabin，Launch missions such as the first flight of the cargo spacecraft Tianzhou-2 and the Long March-7 carrier rocket。Won 1 national teaching achievement award，Won 3 provincial and ministerial science and technology progress awards。

Gao Junjie Master of Northwestern Polytechnical University, associate professor

m88 online bettingm88 live casino and sports bettingMember of the Communist Party of China，Member of Shaanxi Intangible Heritage Industry Promotion Association，Member of Shaanxi Mental Health Research Association、Member of Xi’an Mechanical Engineering Society。

Nearly ten years of front-line teaching experience in colleges and universities，Discipline leader，Double-qualified teacher，National Innovation and Entrepreneurship Training Program Project Instructor，Won the title of “School-level Outstanding Teacher” for many times，"The most satisfactory teacher at the school level"，Title of “Excellent Graduation Project Instructor”。Lead and guide students to participate in many competitions and obtain provincial level、Multiple national awards，And won the National College Student Industrial Design Competition、“Excellent Instructor” in National College Student Advertising Design Competition and other competitions、“Excellent Organizer” and other honorary titles。

Responsible for and participated in a number of teaching and research practice projects at or above the provincial level，Including the construction of provincial quality resource courses on product design、"Smart Psychology" Educational Internet Service for Children and Adolescents、Exploration of online teaching methods for undergraduate practical education in higher arts、Mingde Lijiang Public Seat Innovation R&D Platform、Research on key technologies of UAV modeling design, etc.。Published more than ten professional-related papers，Published textbook 1， Participated in the compilation of multiple textbooks，Applying for multiple design patents，Guided students to win more than 100 awards。

Main courses: "Computer-aided product design", "Fundamentals of styling design", "Model making"。

Wu Tong Ph.D., Associate Professor, Northwestern Polytechnical University

Industrial Design Branch of Chinese Mechanical Engineering Society、China Industrial Design Association、Member of the Chinese Astronautical Society。

Successively responsible for the country’s “Ninth Five-Year Plan”、"Fifteen"、Multiple projects in the “Eleventh Five-Year Plan” key scientific and technological research projects and the “863” project scientific and technological support plan，Won 4 third-class provincial and ministerial level scientific and technological progress awards。

Main course: "Introduction to Art Design"、《Graphic Design》、《Product Structure Design》

Wen Jing Senior Engineer, Civil Engineering, Lanzhou University

Worked at the state-owned large-scale architectural design and research institute，Served as the head of the environmental art design department，Presided over more than 10 key indoor and outdoor environmental art design projects in Shaanxi Province，Host campus building、Residential Building、Office building、Commercial complex、More than 50 items of artistic design for indoor and outdoor environments such as industrial parks。

Main course: "Principles of Interior Design"

Li Qingsong Associate professor, master's tutor, senior industrial artist

National ceramic industry technical expert，Shaanxi Province Technical Expert、China Urban Sculpture Qualification Certificate No. 01554。Distinguished expert in the first-level discipline of Shaanxi University of Science and Technology’s PhD in Design; Master of Arts and Crafts in Shaanxi Province，Expert in the national arts and crafts master information database; member of the Sculpture Committee of the Chinese Arts and Crafts Society，Member of the Second Young and Middle-aged Talents Professional Committee of China Arts and Crafts Association; Deputy Secretary-General of Shaanxi Arts and Crafts Society，Secretary-General of Shaanxi Provincial Folk Art Promotion Association; Member of the Zisha Sculpture Art Committee of Jiangsu Sculptors Association，The representative work of the chief cultural and creative designer of Weinan City won the gold medal in the national professional competition、More than 100 silver and bronze awards

Preside and participate in provincial and ministerial level、More than 20 service projects at department and bureau level and various cultural industries; work "Quchi Weiyang Series 1"、"Tang Feng"、"Nanshan Landscape" was exhibited by the National Art Museum of China、Collected by Taiwan Foguangyuan Museum and other professional art museums。

Main research direction: ceramic product design、Cultural Creative Design、Urban Sculpture。

Li Shaohai Member of the Communist Party of China，Master of China University of Geosciences (Wuhan)，Associate Professor

Expert from CNKI review expert database，Specially invited judges from the Shaanxi Division of the National 3D Digital Innovation Design Competition,Shaanxi Province Second Class Construction Engineer。

Host or participated in 4 provincial scientific research projects，2 school-level projects; hosted and completed 3 horizontal projects、The cumulative amount received is 650,000; presided over and completed 2 school-level education reform projects; published more than 10 papers，including 1 paper in SCI-3 area，CSCD library Chinese core 1 article，4 Chinese core papers，1 EI paper; participated in the compilation of 4 textbooks; authorized 8 software copyrights; guided students to win the mechanical design competition、Industrial Design Competition、More than 40 provincial and above awards including Xi’an Furniture Design Competition; guiding students to complete 6 innovation and entrepreneurship projects for college students，including 1 provincial-level innovation。

Mainly teaches "Design Engineering Drawing and CAD"、"Introduction to Design"、《Product Design Materials and Technology》、"Computer Aided Engineering Design" and other courses，Won the title of “Excellent Teacher”，“Excellent Instructor” and other honorary titles。

Zhao Xiaotong Master of Northwestern Polytechnical University, associate professor，Member of Xi’an Mechanical Engineering Society。

Won the title of “Outstanding Teacher at the School Level”，The title of “Excellent Graduation Project Instructor” and “Advanced Worker”。Participated in four provincial, ministerial and school-level scientific research projects。

Published four papers and completed five utility model patents.

m88 best betting websitem88 slot machine casinoGuiding students to obtain international qualifications、Country、Nearly 50 provincial professional competitions，Rated as "Excellent Instructor" and "Excellent Organizational Worker" many times。

Main courses: "Product Design", "Product Design Materials and Processes", "Computer Aided Product Design"。

Ma Kanghui Master of Xi'an Academy of Fine Arts, Lecturer

Participated in the National Art Fund’s “Silk Road Cultural and Creative Product Design” project and “Design Archeology” project。Member of China Design Alliance。

Participated in many domestic and foreign academic exchange activities，Such as "Future" global education plan。

Won the first prize of the "12th Creative China" in recent years、Silver Award in "The Third National Graphic Design Exhibition"、Gold Award in "China Creative Design Yearbook"、"The 12th China University Art Works Annual Exhibition" Teacher Group Third Prize and many other awards。

Main courses: "Basics of Graphic Creative Design", "Brand Image Design", "Cultural Creative Product Design"。

Wang Jiarui Master, Shanghai Jiao Tong University, Lecturer

Worked at ByteDance，Internet companies such as Vipshop，Participated in various trainings at home and abroad for many times，International conferences, etc.。Host a school-level scientific research project。

Main courses: "Design Research" and "Interaction Design".

Dou Yunjie Master of Northwestern Polytechnical University, senior engineer

2016-2020，Works at Xi’an Jingdiao Technology Co., Ltd.，As the UIUX team leader，Lead the team to complete the group’s digital product interaction and visual design。

2020-2023，Thoughworks (Xi'an Software Technology Co., Ltd.)，User experience designer，Serving Huawei、Coca-Cola、Porsche and other customers，Has rich project experience in the user experience industry。

Qiu Ye Master of Northwestern University, Lecturer

2016-2020 Working at GRGBanking Research Institute; 2015-2016 AWE World Augmented Reality Expo Designer; 2017 National Youth Campus Football Summer Camp Designer; Shaanxi Radio and Television Network System Interaction Designer、Xi’an Bank System UI Designer。

Host and participated in 2 scientific research projects; won the second prize in the school-level classroom teaching observation competition; published several papers。Guide students to participate in the competition and obtain international level、National level、Nearly 30 provincial professional competitions。

Main courses: "Human-Computer Interface Design", "Tourism Product Design", "Product Design Materials and Technology"。

Zhang Yujun Master of Shaanxi University of Science and Technology, Lecturer

Published 2 papers in core journals and multiple professional papers

Participated in the Mechanical Innovation Design Competition and won the third prize of "Smart Car"、Silver Award in the “Internet +” College Student Innovation and Entrepreneurship Competition、Multiple awards including the second prize in the Group Competition of the University Student Association for Science and Technology

Won a number of academic and inspirational scholarships and other honors

Mainly teaching courses: "Fundamentals of Aesthetics" and "Design Mathematics".

HuangshanMaster’s Assistant at Northwest University

Participated in the CI Image Identification Project of Northwest University—Research on Environmental Design in the Visual Identity System of Northwest University，Scientific research project number: [19ZX003]，Participate in the guidance group、Scientific research project team、Teaching Project Team。

Formerly worked as a graphic design teacher at Northwest University (Taoyuan Campus)、Shaanxi Girlfriend Magazine Graphic Designer。The work won the first prize in the Northwest Division of NCDA College Digital Art Design Competition、National Third Prize。Published academic papers in journals such as "Industrial Design" and "Folktales"。

Mainly teaching courses: "Packaging Design", "Product Design", "Computer Aided Graphic Design", etc.。

马博 Master of Xi’an Academy of Fine Arts, Teaching Assistant

Won the National Scholarship in 2007.

Member of Shaanxi Artists Association，Member of Xi’an Artists Association。Director of Shaanxi Ethnic Calligraphy and Painting Academy。

External teacher in the Plastic Arts Department of Xi'an Academy of Fine Arts.

Oil paintings have been selected into art exhibitions held across the country for many times。Many other oil paintings have been exhibited in art galleries around the world、Private collection。

Main courses: "Design Sketching and Sketching" "Design Color"。

Zhu Yun Member of the Communist Party of China, Master of Xi'an Academy of Fine Arts

Received many relevant professional awards，Runnian Xi’an Academy of Fine Arts’ 10th Postgraduate Academic Month Live Case Exhibition，China International Interior Design Biennale" Bronze Award，Shaanxi Province Interior Decoration Design Competition Excellence Award，And participated in the completion of the discipline construction project of Xi'an Academy of Fine Arts。Also won many scholarships and other honors。

2022-2024，Works at Zhonglian Northwest Engineering Design Institute Co., Ltd.，Served as interior design designer of the Architectural Decoration Institute，And member of the Party branch of the Medical and Health Care Division，Completed dozens of various interior design projects。

Liu Ke Master of Kingston University

Working at Yiju (Xiamen) Intelligent Technology Co., Ltd. from 2020 to 2023，Served as product development designer，Project import，Product Research，Design and production data optimization and other work，Complete more than 100 furniture product research and development projects。

Participated in Zhengzhou Langjian workshop design event and won the runner-up，Luoyang Tricolor Cup Excellent Design Award，Received honors such as Advanced Individual from the Propaganda Department of the School Party Committee，Participated in British Airways business check-in area design practice and other projects。

2. Good training conditions。Professional equipped including carpentry/general manual laboratory、Human Computer and Information Technology Laboratory、Machining and rapid prototyping laboratory、CMF Laboratory、Sludge Laboratory、Wood New Year Picture Laboratory、Screen printing laboratory、Ceramic Art Laboratory、batik craft laboratory、Paper Fiber Technology Laboratory、Digital Imaging Laboratory、13 professional laboratories including m88 live casino and sports bettingm88 slot machine casinodigital media CAD laboratory and photography laboratory，Provides good teaching to students、Experimental and internship conditions，Combined with excellent teaching staff，Provides strong support for professional education。

Laboratory environment and internship practice activities

3. Characteristic education platform。Established good cooperative relations with more than ten enterprises and units，Meet the needs of practical teaching，Internship for students、Practice、Employment provides a good environment and opportunities。

Product design students intern at Nantong Design Workshop

Summer design inspection and sketching practice activities for product design students

Professional features

1. Guided by ideological and political construction，Implement the fundamental task of cultivating moral character and cultivating people，Reflect the elements of ideological and political education in the curriculum knowledge system，And shoulder the responsibility of educating people in teaching activities，Focus on knowledge transfer、The diversity and unity of ability cultivation and value shaping。Proposed a talent training model driven by market demand，Students’ knowledge is supported by corresponding course groups，Ability can be trained and improved through practice groups，And build a training plan based on this。This training model incorporates the construction of the curriculum system into the dynamic cycle of "analysis of social job needs → determination of the abilities and knowledge that the position must possess → formulation of training plans → assessment of graduates' actual abilities → modification of teaching plans"，Able to continuously meet market demand，Provide students with the greatest employment opportunities。

Talent training model driven by market demand

Teachers and students participated in the live broadcast of the core module of the space station and the launch of the Shenzhou 12 manned spacecraft

2. Based on art and design education and Chinese traditional culture education，Proposed "thick culture、Strong ability、The talent training concept of “Building Elites”，Revolving around the actual needs of many enterprises and administrative units，Carefully set up relevant traditional culture courses，Building a unique Chinese traditional culture experience classroom，Encourage students to actively participate in traditional cultural practice activities，Achieved a series of teaching results。

3. Establish teaching goals oriented by innovation ability，Using the whole industry chain model of product design as the main reference basis。Through teaching、Learn、Building an integrated product innovation and design platform，Consumer electronic products、Household appliances、Daily necessities、Cultural and creative products and other design projects introduced into the classroom，Organize teaching activities in the form of project-based courses。Building a multi-dimensional teaching model，Including extracurricular activities such as "Second Classroom"，To strengthen students’ practical and innovative abilities，Special emphasis on the cultivation of practical ability。By participating in domestic and foreign competitions、Carry out innovative practice，Establish an effective linkage teaching mechanism，Achieve compatible cultivation of humanistic qualities and professional skills。Building a teaching design that integrates ideological and political elements，Integrate industry development trends and social hot issues into the curriculum system，Combined with actual design projects，Formation of obvious teaching characteristics，Achieve significant teaching effects。

Classmate Zhao Ziyi，A cutting-edge designer who graduated from product design major，I am honored to display its well-designed products at the digital energy booth of the 135th China Import and Export Fair in Guangzhou。This display attracted the attention of Premier Li Qiang，He visited the booth in person during the exhibition tour，And showed strong interest in Mr. Zhao’s works，Started in-depth inquiry and understanding。This rare opportunity not only demonstrates Zhao Ziyi’s outstanding design talent，It is a strong verification of the quality of the professional education he received。

Works of product design graduates appeared on CCTV News

Original link of Party A’s report https://mp.weixin.qq.com/s/Mlp48vUGvS0ftZRzShfwSw

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Cultivation goals

The product design major focuses on students’ political thoughts、Cultivation of humanistic qualities and comprehensive design capabilities，Focus on basic theories and skills、A combination of skill training。Insist on being driven by market demand,Employment-oriented,With the goal of cultivating high-quality applied design talents。Cultivation of virtue、智、body、美、Lao comprehensively developed senior application talents in the field of product design。Students trained in this major graduate about five years ago，Through own study and industry training，Can achieve the following goals:

1. Research on product design works、Creation、Implementation and promotion capabilities，Form a design style that combines international design trends with Chinese traditional cultural characteristics，Having competitiveness in the field of product design;

2. Able to think independently、Research spirit and strong independent innovation ability，Have solid basic knowledge of design、Good design thinking and innovative practice spirit。Taking into consideration both Chinese traditional culture and international design trends、Have product design and planning capabilities、Cultural and creative design capabilities、Product design performance ability and design management ability;

3. Have strong communication skills，The ability to accurately express design connotation，Good teamwork skills。In the design project team，Play an active role as a designer member or design project organizer。

Employment and further education prospects

Previous students at Nantong Design Institute of Northwestern Polytechnical University、Shaanxi Cultural Investment Co., Ltd.、Cultural and Creative Box、Internships and employment in 32 companies m88 slot machine casinoand m88 live casino and sports bettingcompanies including Lijiang Chair Industry。

Many graduates have been admitted to the Royal College of Art、University of Aberdeen、Central Academy of Fine Arts、Graduate students from 16 well-known domestic and foreign universities including Southeast University。

Teaching results

1.Student Achievements。In recent years，Students participated in 20 domestic and foreign professional competitions，Won 615 provincial and above awards。Previous students at Nantong Design Institute of Northwestern Polytechnical University、National Industrial Design Creative Park Jiangsu Dongfang No. 1 Creative Co., Ltd.、Shaanxi Cultural Investment Co., Ltd. and other 32 companies and companies for internships and employment。22 graduates admitted to the Royal College of Art、Central Academy of Fine Arts、Graduate students from 16 well-known domestic and foreign universities including Southeast University。

Award-winning certificate for product design majors participating in subject competitions

Li Sinan, a 2019 product design undergraduate student, won the top prize of 50,000 yuan in the logo design competition

Employment Direction for Students Majoring in Product Design

Professional directions and courses

This major has "Industrial Product Design"、"Cultural and Creative Product Design"、Three distinctive directions of "Interior and Furniture Design"。

1. Industrial product design career orientation: product design oriented、Product Marketing、Product Design Management、Product design education and other industries。Graduates can work in enterprises、Design companies and scientific research institutes engage in product planning、Market and user research、Product Planning and Analysis、Design creativity and expression work。

Main Course: Design Sketching、Design Color、Basics of styling、Introduction to Design、Design History、Chinese traditional culture、Photography、Product design performance、Design Drawing、Graphic creative design、Design Thinking and Methods、Design materials and processes、Ergonomics、Computer-aided design、Product Innovation Design、Interaction Design、Service Design、Digital media design, etc.。

Industrial product design direction

2. Cultural and creative product design career orientation: for the emerging cultural and tourism service industries，Graduates can engage in cultural and creative product design、Cultural and tourism planning and design、Brand creative planning、Development of tourist souvenirs、Cultural Trade and Investment、International cultural exchange and planning、Management and cultural investment consulting work。

Main Course: Design Sketching、Design Color、Basics of styling、Introduction to Design、Design History、Chinese traditional culture、Photography、Product design performance、Design Thinking and Methods、Ergonomics、Product form and semantic design、Graphic creative design、VI design、Packaging Design、Computer-aided design、Traditional folk craft design、Cultural and creative product design、Travel product design、Traditional appliance design, etc.。

Cultural and creative product design direction

3. Interior and furniture design career orientation: cultivating certain modern design concepts，Be able to use modern design methods to design a pleasant living space environment。Engaged in interior design after graduation、Furniture Design、Whole house custom design、Exhibition display design、Building exterior decoration design and other work，And have the ability of design management and planning。

Interior and Furniture Design Direction

Main Course: Design Sketching、Design Color、Basics of styling、Introduction to Design、Design History、Chinese traditional culture、Photography、Product design performance、Design Thinking and Methods、Ergonomics、Product form and semantic design、Graphic creative design、VI design、Whole house custom design、Residential interior environment design、Furniture design, etc.。

Address and phone number

Professional consultation phone number:

Teacher Qiu: 18602929509

Teacher Wang: 13619280116

Teacher Dou: 18302918340

Teacher Ma: 13571810705

Admissions Office Tel: (029) 85603066 85603067

Address: Xi'an Mingde Institute of Technology, Chang'an District, Xi'an, Shaanxi Province

Updated on June 24, 2024