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Visual Communication Design major was established in 2009，Referred to as art design major，Renamed Visual Communication Design Major in 2013；This major has a teaching team、Scientific Research、Rich practical experience，Excellent teaching and research team；The subject setting and structure include courses in two directions: graphic design and cultural creativity and planning，To cultivate good design thinking、Expressive ability、Independent design innovation ability and a composite type that combines art, science and technology、High quality、Innovative visual communication design talents，Taking serving local economy and culture as our own responsibility。

Professional advantages and features

m88 best betting website1.To "cultivate senior applied design talents with strong graphic design capabilities，Both brand design、Advertising Design、Professional design talents with basic knowledge of packaging design and online new media design and design and R&D capabilities" as the goal，Focus on “design practical training，Design Thinking、Experience of expression ability and independent design innovation ability，Enable students to understand the essential concepts of visual communication design，Understand international leading design trends and industry development trends，Master strong professional methods and skills，Have the foresight to pioneer and innovate。

2.Gradually implement the "studio" model teaching in professional teaching，Integrate actual projects into classroom teaching，Encourage students to participate in subject competitions，Enable students to study professional courses at the same time，Improve practical creative ability。

3.Close cooperation with enterprises，Adopt the "integration of industry and academia" talent training model and curriculum system，Strive to choose professional and corresponding companies for joint development，Strengthening students’ participation in practice，Achieve "win-win" between school and enterprise。

Cultivation goals

Cultivation of comprehensive development of moral, intellectual, physical, artistic and labor skills and good design thinking、Expressive ability、Senior applied design talents with independent design innovation capabilities and diverse interdisciplinary knowledge；Cultivation of composite individuals m88 best betting websitewho combine art, science and technology、High quality、Innovative visual communication design talents。

Students can work in professional design institutions after graduation、Primary and secondary schools and colleges、Scientific Research Department、Enterprises and institutions，Engaged in commercial packaging、Print Advertisement、Book binding、Corporate image、Webpage、Planning、Interface、Cultural Communication、Media Publishing、Business printing、Digital Media、Design of commercial displays, etc.、Teaching、Research or administrative work。

Students trained in this major graduate about five years ago，Through self-study and industry training，Can achieve the following goals:

1. Research on visual communication design works、Creation、Implementation and promotion capabilities，Form a design style that combines international culture and national cultural characteristics，Competitive in the field of visual communication design；

2. Have independent thinking、Research spirit and strong independent innovation ability；

3. Strong communication skills，The ability to accurately express design connotation；

4. Have good teamwork skills，In the design project team，Play an active role as a designer member or design project organizer；

5. Continuously acquire required new knowledge and improve work abilities through continuing education or other lifelong learning channels。

Professional direction

In 2012, the Ministry of Education established an undergraduate major in visual communication design，Our school has started recruiting students for visual communication design since 2013，As of 2021, there are 578 students in four grades in school。Visual communication design m88 online sports bettingenrollment in 2021 is divided into advertising and graphic design、2 professional directions of cultural creativity and planning。

Advertising and graphic design direction:Available at Design Agency、Professional colleges、Scientific Research Department、Enterprises and institutions，Engaged in brand design、Information visualization design、Advertising design and planning、Corporate image、Internet Design、Cultural Communication、Media Publishing、Business printing、Engaged in design and creation in digital media and commercial display、Teaching、Scientific research and management work。

Main courses:Advertising poster design、UI design、Packaging design、Brand image design、Design History、Aesthetic Basics、Design Thinking and Methods、Font and Logo Design、Decoration design、Basics of graphic creative design、Format design、Digital Media Design、Advertising copy、Information visualization design, etc.。

Length of study: four years

Degree awarded: Bachelor of Arts

Cultural and creative product design direction:Can be engaged in cultural and creative industry design、Theoretical research on planning and management，Cultural Promotion、Cultural management departments and various cultural industries (such as radio and television、News and Publishing、Travel、Art Curation、Cultural Trade and Business Performance、In the comprehensive management of cultural and museum undertakings, etc.，Engaged in related work，You can also go to customs、Bank、Educational institutions and other departments are engaged in international cultural trade planning、Management、Promotion and cultural investment consulting work。

Main courses:Cultural Creative Design、Traditional culture and innovative design、Display exhibition design、Environmental visual design、Woodblock New Year Picture Design、3D Design、Traditional appliance design、Design History、Aesthetic Basics、Design Thinking and Methods、Font and Logo Design、Decoration design、Basics of graphic creative design、Format design、Digital media design, etc.。

School System Four years

Degree Awarded Bachelor of Arts

Updated on March 29, 2023